Premium Experience Position Barker-Ewing River Trips as a premier, safety-focused whitewater and scenic float provider with strong brand recognition in Jackson Hole, highlighting opportunities to upsell private riverbank camps, gourmet meals, and personalized guided experiences to high-value travelers.

Target Tourism Leverage the company’s long-standing reputation since 1963 to partner with regional tourism boards and luxury travel agents to secure tours, package deals, and cross-sell with adjacent activities in Jackson Hole and Snake River region.

Growing Revenues With a reported revenue range of 10M–25M and a lean employee base, identify scalable upsell and add-on offerings (private camps, exclusive routes, seasonal packages) to increase ARPU and optimize capacity utilization during peak seasons.

Tech Enablement Optimize digital marketing and booking conversion by expanding SEO, analytics, and content strategies beyond existing WordPress setup; explore partnerships for enhanced mobile booking, customer reviews, and personalized trip recommendations.

Competitive Positioning Capitalize on awards and top ranking in rafting destinations to create co-branded campaigns with media outlets and travel influencers, differentiating with safety, private camps, and gourmet service to attract discerning adventure travelers.