Diverse Talent Acquisition Barnes & Thornburg LLP's recent recruitment activities, such as hiring diverse professionals like Trish Lilley, MariaJose De La Hoz, Maya Grassi, and Brian Crist, showcase the firm's commitment to building a diverse team. Leveraging this diverse talent pool can be a key selling point to attract clients seeking a well-rounded legal representation.

Geographic Expansion With offices in multiple major cities across the U.S., including New York, Chicago, Atlanta, and Washington, D.C., Barnes & Thornburg has a broad geographic reach. This expansion presents a sales opportunity for targeting clients with legal needs in various locations and industries, offering local expertise with a national presence.

Legal Expertise Across Industries Barnes & Thornburg LLP's comprehensive service offerings span over 50 areas, covering industries such as healthcare, energy, real estate, and more. This breadth of legal expertise enables the firm to cater to a wide range of businesses, presenting an opportunity to engage with clients from diverse sectors seeking specialized legal support.

Award-Winning Diversity Initiatives Receiving awards like the 2025 Jerold S. Solovy Diversity Scholarship reflects Barnes & Thornburg's commitment to fostering a diverse and inclusive workplace. Highlighting the firm's recognition for diversity initiatives can be instrumental in appealing to clients who prioritize working with socially responsible and inclusive partners.

Strategic Partnerships and Leadership By appointing industry professionals like Patrick D. Cornelius to key leadership roles and adding partners like John (Jack) T. O'Rourke and Maggi Lazarus, Barnes & Thornburg demonstrates a focus on strategic growth and expertise. Leveraging these partnerships and leadership positions can enhance the firm's credibility and attract clients seeking top legal talent.