Expanding Nationwide Presence Barnes & Thornburg LLP continues to expand its physical footprint, recently opening offices in Chicago and Nashville. Leveraging these new locations for networking and outreach can lead to potential sales opportunities in these regions.

Top Legal Talent Acquisition By consistently hiring top legal professionals like Phillip Goter, Conor McGuffin, and Nicholas A. F. Sarokhanian, Barnes & Thornburg showcases its commitment to expertise. Engaging with their newly acquired talent can offer unique ways to tap into specialized legal services for clients.

Focus on Key Practice Areas With services offered in over 50 areas, Barnes & Thornburg has a wide spectrum of legal expertise. Identifying focus areas such as labor and employment, intellectual property, and real estate can help tailor sales pitches to match the firm's strengths.

Financially Robust Firm As a firm with revenues in the range of $100M - 1B, Barnes & Thornburg's financial stability can provide assurance to potential clients. Highlighting the firm's ability to handle complex legal matters and investments can attract clients seeking a reliable legal partner.

Strategic Technological Edge Utilizing a variety of tech tools like Google Hosted Libraries, Cloudflare, and jQuery showcases Barnes & Thornburg's tech-savvy approach. Aligning sales strategies with their technological preferences can enhance client interactions and demonstrate a shared digital mindset.