Channel Expansion Barrette Outdoor Living already leverages a distribution partnership with Sherwood Lumber to expand the reach of its RDI railing line in the Northeast. This demonstrates a viable channel strategy and a track record of collaborating with building-material networks. Sales opportunities include onboarding additional regional and national lumberyards and specialty retailers, offering co-branded promotions, dealer training, and bundled outdoor living solutions that combine fencing, railing, and decking products.

Innovation Advantage With a portfolio featuring more than seventy patents and award winning products like the RDI Elevation Rail, Barrette is positioned to win bids for new residential and HOAs focused on outdoor living. Opportunities exist to target homebuilders, remodelers, and design-build firms with installation-friendly, code-compliant railing systems and enclosure updates that can be specified early in projects. Provide technical support, CAD resources, and rapid prototyping to accelerate procurement cycles.

Sustainable Growth Barrette emphasizes sustainability and rigorous testing, offering durable outdoor products designed for long life. This appeals to green-building programs and customers seeking low-maintenance, recyclable or responsibly sourced components. Opportunities include marketing to LEED or Living Building challenge teams, developing sustainability data packs for spec sheets, and promoting lifecycle benefits in contractor pitches.

Strategic Partnerships As a division of Oldcastle APG with substantial revenue and a broad product ecosystem, Barrette presents cross-sell and bundled-solution potential across fencing, railing, decking and complementary outdoor products. Sales motions can target large general contractors, multi-site developers, and distributors looking for a single trusted supplier for outdoor living packages. Consider joint marketing with Oldcastle APG brands to win consolidated bids and reduce procurement friction.

Marketing Tech Edge Barrette’s technology footprint—SAP Master Data Governance, digital advertising tags, and data-driven marketing tools—signals readiness for modern sales enablement. There is an opportunity to improve data accuracy for dealers and distributors, deploy a B2B portal or e-commerce touchpoints, and run targeted campaigns to build awareness of new updates and enclosure options. SDRs can leverage this to nurture leads, shorten sales cycles, and close higher-value deals.