Global partnerships Base Design operates as an international network with studios in multiple cities and a client roster including Apple, MoMA, The New York Times, Dior, and more. Potential sales angle: position as a globally integrated design partner capable of multi-market campaigns and cross-border brand experiences.

B Corp advantage Certified B Corp status in Brussels and New York signals sustainability, governance, and purpose-driven operations. Potential sales angle: align with brands prioritizing ethics and transparency; leverage for pitches to sustainability-minded clients seeking credible socially responsible partners.

Expansion signals Recent launches such as BaseSaigon and a history of regional growth indicate a willingness to enter new markets and scale services. Potential sales angle: approach regional enterprises and evolving brands in Southeast Asia and beyond with integrated strategy, design, and technology offerings.

Tech-enabled design Usage of Xero, Adobe Creative Cloud, GitHub, WordPress, Jira, HubSpot among others suggests strong project, financial, and development tooling. Potential sales angle: offer scalable, integrated tech stacks and workflow enhancements to clients seeking efficient, collaborative design execution at scale.

High-profile demand A portfolio featuring high-profile collaborations across luxury, culture, and tech spaces implies capacity to handle prestige projects and complex brand narratives. Potential sales angle: target premium brands and institutions with multi-studio opportunities and long-term retainer engagements for ongoing brand governance.