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Design ServicesMichigan, United States11-50 Employees

BasedOn is a design services firm focused on brand strategy and identity design. It helps clients articulate who they are and how they are perceived, developing identities that aim to inspire connection, build culture, and support organizational change. The firm emphasizes creating identities that motivate action and foster community engagement, aligning brand meaning with broader societal impact.
Headquartered in Detroit, Michigan, BasedOn operates in the brand strategy and identity space and serves clients through a collaborative approach tailored to shaping how they are known. The company, which is headquartered in the city’s central region, has a range of clients and recently formed a partnership with AECOM as part of the Arsenal Alliance project in Detroit, reflecting its active role in strategic branding collaborations.

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