Creative Industry Focus BasedOn specializes in brand strategy and identity design, making it an ideal partner for companies seeking to elevate their brand image and communicate a strong, cohesive identity to connect with their target audiences.

Mid-sized Client Base With a team of 11-50 employees and revenue ranging from 25 to 50 million dollars, BasedOn is positioned as a boutique agency capable of handling major branding projects for mid-market companies or corporate clients looking for personalized, high-impact design services.

Technology Enablement Leveraging tools like Adobe Creative Suite, Firebase, and cloud security protocols, BasedOn demonstrates technological agility that can be attractive to innovative clients seeking modern, digitally savvy branding solutions.

Growing Market Potential Operating in a competitive landscape with large players, BasedOn has growth opportunities by targeting mid-sized enterprises and brands in need of tailored identity solutions, especially given its strategic location in Detroit, a hub for business and creative industries.

Market Differentiation Positioned as a personalized design studio with a focus on inspiring action and building community, BasedOn can capitalize on brands that prioritize authentic storytelling and cultural impact, offering a unique value proposition in the design services market.