Insights

Strategic Partnerships Pursue collaborations with regional Pilates studios and fitness chains, leveraging BASI Systems’ expanding distribution and recent partnerships (e.g., GymNation) to accelerate market penetration in the Middle East and other growth markets.

Event Presence Capitalize on upcoming trade show participation (The HFA Show 2025) to generate qualified leads, showcase the Compact Reformer, and secure bulk orders from studios seeking premium equipment with flexible design options.

Premium Positioning Target high-end Pilates studios and wellness centers that value biomechanical design, durable materials, and orthopedic comfort, framing BASI Systems as a premium solution with expandable systems and long-term cost efficiency.

New Product Upsell Leverage the launch of the Compact Reformer to upsell existing customers and attract new studios seeking space-efficient, high-performance equipment suitable for rehabilitation and athletic training programs.

Education & Certification Partner with BASI Pilates for co-branded education or trainer certification programs to drive demand for equipment through trained professionals who advocate for brand-standard setups and optimal biomechanics.

Similar companies to BASI Systems

BASI Systems Tech Stack

BASI Systems uses 8 technology products and services including Hotjar, HubSpot Analytics, AutoCAD, and more. Explore BASI Systems's tech stack below.

Media & News

BASI Systems's Email Address Formats

BASI Systems uses at least 1 email format:
BASI Systems Email FormatsExamplePercentage
First@basisystems.comJohn@basisystems.com
100%

Frequently Asked Questions

What is BASI Systems's official website and social media links?

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BASI Systems's official website is basisystems.com and has social profiles on LinkedIn.

How much revenue does BASI Systems generate?

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As of October 2026, BASI Systems's annual revenue is estimated to be $1M - $10M.

What is BASI Systems's NAICS code?

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BASI Systems's NAICS code is 33992 - Sporting and Athletic Goods Manufacturing.

How many employees does BASI Systems have currently?

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As of October 2026, BASI Systems has approximately 28 employees across 3 continents, including Europe, Asia and North America. Key team members include Head Of Digital Growth: F. S., Founder & Chairman: C. H. U. and Co-Founder: C. D. Ü. Explore BASI Systems's employee directory with LeadIQ.

What industry does BASI Systems belong to?

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BASI Systems operates in the Sporting Goods Manufacturing industry.

What technology does BASI Systems use?

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BASI Systems's tech stack includes Hotjar, HubSpot Analytics, AutoCAD, Amazon Web Services, HubSpot Content Hub, Shopify, Apple Pay and PayPal.

What is BASI Systems's email format?

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BASI Systems's email format typically follows the pattern of First@basisystems.com. Find more BASI Systems email formats with LeadIQ.

When was BASI Systems founded?

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BASI Systems was founded in 2014.
BASI Systems logo

BASI Systems

Sporting Goods ManufacturingNorth Holland, Netherlands11-50 Employees

BASI Systems is a sporting goods manufacturer based in Amsterdam, Netherlands, specializing in Pilates equipment. The company designs and handcrafts equipment engineered for high performance, form, and comfort, utilizing materials such as beech wood, aerospace-grade aluminum, antibacterial vinyl, and orthopedic cushioning. BASI Systems emphasizes biomechanical and aesthetic integrity and offers an expandable design system to adapt to users' needs, drawing on years of Pilates research and engineering. It serves Pilates professionals worldwide and is closely affiliated with the BASI Pilates education academy, leveraging extensive knowledge of human movement. With 11-50 employees and a website at basisystems.com, the company has pursued product launches and partnerships, including the Compact Reformer and collaborations like GymNation, as well as leadership developments such as the appointment of Matthijs Wilhelmus as CEO (effective January 1, 2024).

Section iconCompany Overview

NAICS Code
33992 - Sporting and Athletic Goods Manufacturing
Founded
2014
Employees
11-50

Section iconFunding & Financials

  • $1M - $10M

    BASI Systems's revenue is estimated to be in the range of $1M - $10M

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