Insights

Global Footprint Basis Global operates across the U.K. and U.S. with work spanning over 60 countries, presenting cross-border growth opportunities for services in multinational brands seeking scalable market insights and AI-enhanced strategies.

Award-Winning Credibility Multiple Market Research Society awards and industry recognition, including B2B wins and supplier of the year mentions, signaling strong proof points for premium, results-driven engagements with potential clients.

AI Powered Combines two decades of expertise with cutting-edge AI to deliver tailored strategies and measurable outcomes, offering a compelling value proposition for brands aiming to accelerate insights-driven decision making.

Expansion & Talent Recent openings in Manchester and broader UK expansion indicate appetite for regional delivery and local talent, suggesting opportunities to pitch regional projects, combined with local case studies and capacity.

Growth-Focused Leadership Leadership appointments in the B2B practice and a track record of significant client impact (e.g., Sage AI product development) point to opportunities for targeted BD outreach to enterprise clients seeking AI-enabled insights and strategy.

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Basis Global Tech Stack

Basis Global uses 8 technology products and services including Microsoft Advertising, HubSpot Analytics, Linkedin Insight Tag, and more. Explore Basis Global's tech stack below.

Microsoft Advertising
Advertising
HubSpot Analytics
Analytics
Linkedin Insight Tag
Analytics
Squarespace
Content Management System
WordPress
Content Management System
Squarespace Commerce
E-commerce
Mimecast
Email Security
Vimeo
Video Players

Media & News

Basis Global's Email Address Formats

Basis Global uses at least 4 email formats:

Basis Global Email Formats	Example	Percentage
First@basisresearch.co.uk	John@basisresearch.co.uk	70%
First.Last@basisresearch.co.uk	John.Doe@basisresearch.co.uk	27%
First_L@basisresearch.co.uk	John_D@basisresearch.co.uk	2%
Last.First@basisresearch.co.uk	Doe.John@basisresearch.co.uk	1%

Frequently Asked Questions

What is Basis Global's stock symbol?

Basis Global is a publicly traded company; the company's stock symbol is CATB.

What is Basis Global's official website and social media links?

Basis Global's official website is basisglobal.co and has social profiles on LinkedIn.

How much revenue does Basis Global generate?

As of August 2026, Basis Global's annual revenue is estimated to be $25M - $50M.

What is Basis Global's NAICS code?

Basis Global's NAICS code is 54191 - Marketing Research and Public Opinion Polling.

How many employees does Basis Global have currently?

As of August 2026, Basis Global has approximately 190 employees across 3 continents, including Europe, North America and Asia. Key team members include Head Of Qualitative Research: R. W., Head Of Client Strategy: C. H. and Head Of Activation: D. C. Explore Basis Global's employee directory with LeadIQ.

What industry does Basis Global belong to?

Basis Global operates in the Market Research industry.

What technology does Basis Global use?

Basis Global's tech stack includes Microsoft Advertising, HubSpot Analytics, Linkedin Insight Tag, Squarespace, WordPress, Squarespace Commerce, Mimecast and Vimeo.

What is Basis Global's email format?

Basis Global's email format typically follows the pattern of First@basisresearch.co.uk. Find more Basis Global email formats with LeadIQ.

When was Basis Global founded?

Basis Global was founded in 1996.

Basis Global

Q: What is Basis Global's official website and social media links?

Basis Global's official website is basisglobal.co. Basis Global has social profiles on LinkedIn.

Q: How many employees does Basis Global have currently?

Basis Global has approximately 190 employees.

Q: What technology does Basis Global use?

Basis Global's tech stack includes LottieFiles, RSS, Cloudflare CDN, Really Simple Discovery, DoubleClick Floodlight.

Q: What is Basis Global's NAICS code?

Basis Global's NAICS code is 54191 (Marketing Research and Public Opinion Polling).

Market ResearchUnited Kingdom51-200 Employees

Basis Global is a market research and insight consultancy based in the United Kingdom, with 51-200 employees. It operates across the UK and the United States, with work spanning more than 60 countries and serving sectors including Consumer, B2B, and Health. The company combines two decades of experience with AI tools to deliver tailored strategies, actionable insights, and measurable results for brands in a changing environment. Basis emphasizes blending human creativity with AI precision to help brands manage complexity and identify opportunities. More information is available at basisglobal.co, and reported revenue falls in the range of $25 million to $50 million.