Global Reach Basis operates across the U.K. and U.S., with work spanning over 60 countries, indicating a strong international presence and potential opportunities to tailor global insights for multinational clients seeking localized market intelligence.
Innovative Technology By blending human creativity with AI-driven tools such as React and JSON-LD, Basis demonstrates capability in delivering cutting-edge, data-driven insights, appealing to technology-savvy brands looking to leverage advanced analytics.
Diverse Sector Expertise With experience across sectors including Consumer, B2B, and Health, the company has broad industry knowledge, making it a suitable partner for clients in various verticals seeking comprehensive market research solutions.
Financial Opportunities With revenues between $25 million and $50 million and a relatively lean team of 51-200 employees, Basis presents opportunities for targeted upselling of advanced insights, AI tools, or expanded research services to existing clients.
Market Positioning As an award-winning insight consultancy integrating two decades of expertise, Basis is well-positioned to attract sophisticated brands aiming for innovative, measurable market strategies, providing a strong foundation for high-value sales pitches.