Occupancy analytics Basking.io offers a fast to deploy, privacy-compliant workplace occupancy analytics solution that leverages existing WiFi networks and machine learning, presenting a compelling opportunity to upsell to corporate real estate teams seeking data-driven space optimization.

Enterprise partnerships Already partnered with Colliers International and backed by Techstars and Innogy Ventures, Basking.io demonstrates credibility and scalable deployment potential across portfolios, suggesting sales motions that leverage advisory networks and channel partnerships in CRE and facilities management.

US expansion Recent implementation with Worldwide Express in the US highlights an active US market presence and demand from SMB-focused logistics and corporate occupier segments, indicating a ripe target for expansion into mid-market tenants and portfolio owners.

Product roadmap Recent feature rollouts such as Frequency and Duration of Visits dashboards and COVID-19 occupancy features show a willingness to evolve analytics capabilities, opening opportunities to upsell advanced analytics, benchmarking, and regional portfolio insights.

Security and privacy Privacy-compliant, network-based analytics combined with configurable normalization and occupancy controls suggests a differentiator for highly regulated industries, making Basking.io a strong fit for enterprises prioritizing data governance and IT security.