Strategic Partnerships Batch's 2026 bike lineup creates wholesale and retail partnership opportunities with specialty bike shops and outdoor retailers. The MB.1 and MB.2 hardtail models along with a gravel bike provide a diverse dealer portfolio to target, and Salesforce can support partner management and co marketing efforts.

New Product Rollout Launch of the MB.1 MB.2 hardtails and a gravel bike offers fresh selling points and demand creation in affordable performance segments. Use test ride events and targeted digital content to convert interest into orders and drive upsell of accessories and add ons.

Channel Expansion Operate across direct to consumer channels and wholesale to maximize reach. Leverage the Ohio base for faster fulfillment in the Midwest and explore regional distributors to accelerate dealer onboarding and dealer support.

Market Targeting Capitalize on the growing interest in off road and gravel riding with affordable, two build strategies aimed at families, first time riders, and value conscious buyers.

Operational Advantage A lean, locally based operation can enable rapid product iteration and quick responsiveness to dealer feedback. Use this to forge community partnerships with schools, bike clubs, and local events to stimulate demand and brand awareness.