Insights

Expanding Workforce Bath & Body Works has demonstrated a significant workforce growth, planning to hire over 30,000 employees, especially ahead of peak holiday seasons. This indicates robust sales potential and a high demand for their products, presenting opportunities for supply chain and retail support solutions.

Product Innovation The company actively partners with fragrance houses like Givaudan and launches new product lines such as Touch of Gold and Disney Villains collections. This focus on innovative, limited-edition offerings signals opportunities to provide complementary packaging, marketing, or fragrance development services.

Omnichannel Growth With over 1,800 company stores in the US and Canada, alongside more than 425 international franchised locations and a strong online presence, Bath & Body Works is expanding its retail footprint. This multi-channel approach enables potential sales avenues in retail technology, logistics, and digital engagement platforms.

Sustainability & Community The company emphasizes commitment to improving communities and the planet, suggesting receptiveness to sustainable product solutions, eco-friendly packaging, and corporate social responsibility initiatives that can enhance their brand image and customer loyalty.

Technological Engagement Bath & Body Works uses advanced tech stacks such as Salesforce, CyberArk, and Informatica, highlighting their investment in digital infrastructure. This presents opportunities in cybersecurity, CRM optimization, and data analytics services to support their ongoing digital transformation.

Bath & Body Works Tech Stack

Bath & Body Works uses 8 technology products and services including UiPath, Adobe Illustrator, Salesforce, and more. Explore Bath & Body Works's tech stack below.

  • UiPath
    Business Process Management
  • Adobe Illustrator
    Cad & Graphics
  • Salesforce
    Customer Relationship Management
  • Informatica
    Enterprise
  • CyberArk
    Identity And Access Management
  • PingOne
    Identity And Access Management
  • Alpine.js
    Javascript Frameworks
  • HUMAN Security
    Security

Media & News

Bath & Body Works's Email Address Formats

Bath & Body Works uses at least 3 format(s):
Bath & Body Works Email FormatsExamplePercentage
FLast@bbw.comJDoe@bbw.com
77%
LFirst@bbw.comDJohn@bbw.com
14%
FiLast@bbw.comJoDoe@bbw.com
5%
FL@bbw.comJD@bbw.com
2%
First@bbw.comJohn@bbw.com
1%
FirLast@bbw.comJohDoe@bbw.com
1%
FLast@lb.comJDoe@lb.com
82%
First.Last@lb.comJohn.Doe@lb.com
8%
FirstLast@lb.comJohnDoe@lb.com
4%
FirstL@lb.comJohnD@lb.com
2%
LFirst@lb.comDJohn@lb.com
1%
LastFirst@lb.comDoeJohn@lb.com
1%
First@lb.comJohn@lb.com
1%
FL@lb.comJD@lb.com
1%
First.Last@bbwinc.comJohn.Doe@bbwinc.com
100%

Frequently Asked Questions

Where is Bath & Body Works's headquarters located?

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Bath & Body Works's main headquarters is located at Reynoldsburg, Ohio 43068 United States. The company has employees across 6 continents, including North AmericaAsiaEurope.

What is Bath & Body Works's phone number?

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You can contact Bath & Body Works's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Bath & Body Works's stock symbol?

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Bath & Body Works is a publicly traded company; the company's stock symbol is BBWI.

What is Bath & Body Works's official website and social media links?

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Bath & Body Works's official website is bbwinc.com and has social profiles on LinkedIn.

How much revenue does Bath & Body Works generate?

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As of March 2026, Bath & Body Works's annual revenue is estimated to be $7.3B.

What is Bath & Body Works's NAICS code?

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Bath & Body Works's NAICS code is 44-45 - Retail Trade.

How many employees does Bath & Body Works have currently?

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As of March 2026, Bath & Body Works has approximately 33K employees across 6 continents, including North AmericaAsiaEurope. Key team members include Ceo & Owner: F. M.Chief Executive Officer: D. R.Chief Executive Officer: G. M.. Explore Bath & Body Works's employee directory with LeadIQ.

What industry does Bath & Body Works belong to?

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Bath & Body Works operates in the Retail industry.

What technology does Bath & Body Works use?

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Bath & Body Works's tech stack includes UiPathAdobe IllustratorSalesforceInformaticaCyberArkPingOneAlpine.jsHUMAN Security.

What is Bath & Body Works's email format?

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Bath & Body Works's email format typically follows the pattern of FLast@bbw.com. Find more Bath & Body Works email formats with LeadIQ.

When was Bath & Body Works founded?

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Bath & Body Works was founded in 1990.

Bath & Body Works

RetailOhio, United States10001+ Employees

We were founded on a simple idea: to make the world a brighter, happier place through the power of fragrance. As we've grown, so has our purpose and today, we help the world live more fully through the power of fragrance.

We’re a team that cares about our customers and believes in giving them a reason to celebrate with fragrance every day.

We are committed to creating a welcoming culture that is focused on delivering exceptional fragrances and experiences.

We work hard to improve our communities and our planet in a way that will make us proud for years to come ... because we believe the world is a better place when everyone has access to the things that make them happy.

Home of America’s Favorite Fragrances®, Bath & Body Works is a global leader in personal care and home fragrance, including the top-selling collections for fine fragrance mist, body lotion and body cream, 3-wick candles, home fragrance diffusers and liquid hand soap. Powered by agility and innovation, the company’s predominantly U.S.-based supply chain enables the company to deliver quality, on-trend luxuries at affordable prices. Bath & Body Works serves and delights customers however and wherever they want to shop, from welcoming, in-store experiences at more than 1,800 company-operated Bath & Body Works locations in the U.S. and Canada and more than 425 international franchised locations to an online storefront at www.BathandBodyWorks.com.

Section iconCompany Overview

Headquarters
Reynoldsburg, Ohio 43068 United States
Phone number
Website
bbwinc.com
Stock Symbol
BBWI
NAICS Code
44-45 - Retail Trade
Founded
1990
Employees
10001+

Section iconFunding & Financials

  • $10B

    Bath & Body Works's revenue is estimated to be in the range of $10B

Section iconFunding & Financials

  • $10B

    Bath & Body Works's revenue is estimated to be in the range of $10B

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