Insights

Strong Market Presence Bath & Body Works maintains a dominant position in the personal care and home fragrance market with over 1,800 company-owned stores across the U.S. and Canada, along with a robust online platform. This extensive footprint offers multiple touchpoints for cross-selling and upselling new product lines.

Innovation and Collaborations Recent partnerships with fragrance houses like Givaudan and collaborations with brands such as Disney and Milkbar suggest a strategic emphasis on exclusive, trend-driven collections. Leveraging such collaborations could open avenues for co-branded products and limited editions that attract high customer engagement.

Expanding Workforce Plans to hire over 30,000 employees annually ahead of peak seasons indicate a focus on scaling customer experience and distribution channels. This expansion presents opportunities to introduce new sales channels and promotional initiatives targeting a larger customer base.

Focus on Fragrance Development With a recent launch of gender-neutral and gourmand fragrances like Nocturnal Rose and Touch of Gold, there is a clear emphasis on innovative scent profiles. Promoting complementary products or new scent categories may appeal to evolving consumer preferences and increase basket sizes.

Technology Utilization Utilizing advanced tech stacks including Salesforce, Informatica, and security platforms like CyberArk indicates a modernized approach to customer data management and personalized marketing. Partnering with solutions providers for enhancements could facilitate targeted campaigns and improve customer retention strategies.

Similar companies to Bath & Body Works

Bath & Body Works Tech Stack

Bath & Body Works uses 8 technology products and services including Adobe InDesign, Pindrop, Microsoft SQL Server Integration Services, and more. Explore Bath & Body Works's tech stack below.

Adobe InDesign
Cad & Graphics
Pindrop
Call Tracking
Microsoft SQL Server Integration Services
Data Integration
Oracle
Enterprise
PingOne
Identity And Access Management
Azure Active Directory
Identity And Access Management
React
Javascript Frameworks
Meltwater
Social Media Analytics And Monitoring

Media & News

Bath & Body Works's Email Address Formats

Bath & Body Works uses at least 4 format(s):

Bath & Body Works Email Formats	Example	Percentage
FLast@bbw.com	JDoe@bbw.com	78%
LFirst@bbw.com	DJohn@bbw.com	14%
FiLast@bbw.com	JoDoe@bbw.com	6%
FL@bbw.com	JD@bbw.com	2%
First.Last@bathandbodyworks.com	John.Doe@bathandbodyworks.com	62%
First.L@bathandbodyworks.com	John.D@bathandbodyworks.com	28%
FLast@bathandbodyworks.com	JDoe@bathandbodyworks.com	6%
FirstLast@bathandbodyworks.com	JohnDoe@bathandbodyworks.com	4%
FLast@lb.com	JDoe@lb.com	86%
First.Last@lb.com	John.Doe@lb.com	7%
FirstLast@lb.com	JohnDoe@lb.com	5%
FirstL@lb.com	JohnD@lb.com	2%
First.Last@bbwinc.com	John.Doe@bbwinc.com	100%

Frequently Asked Questions

Where is Bath & Body Works's headquarters located?

Bath & Body Works's main headquarters is located at Reynoldsburg, Ohio 43068 United States. The company has employees across 6 continents, including North AmericaAsiaEurope.

What is Bath & Body Works's phone number?

You can contact Bath & Body Works's main corporate office by phone at

+1-800-756-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Bath & Body Works's stock symbol?

Bath & Body Works is a publicly traded company; the company's stock symbol is BBWI.

What is Bath & Body Works's official website and social media links?

Bath & Body Works's official website is bbwinc.com and has social profiles on LinkedIn.

How much revenue does Bath & Body Works generate?

As of June 2026, Bath & Body Works's annual revenue is estimated to be $7.3B.

What is Bath & Body Works's NAICS code?

Bath & Body Works's NAICS code is 44-45 - Retail Trade.

How many employees does Bath & Body Works have currently?

As of June 2026, Bath & Body Works has approximately 34K employees across 6 continents, including North AmericaAsiaEurope. Key team members include Ceo & Owner: F. M.Ceo: N. C.Chief Executive Officer: D. R.. Explore Bath & Body Works's employee directory with LeadIQ.

What industry does Bath & Body Works belong to?

Bath & Body Works operates in the Retail industry.

What technology does Bath & Body Works use?

Bath & Body Works's tech stack includes Adobe InDesignPindropMicrosoft SQL Server Integration ServicesOraclePingOneAzure Active DirectoryReactMeltwater.

What is Bath & Body Works's email format?

Bath & Body Works's email format typically follows the pattern of FLast@bbw.com. Find more Bath & Body Works email formats with LeadIQ.

When was Bath & Body Works founded?

Bath & Body Works was founded in 1990.

Bath & Body Works

Q: What is Bath & Body Works's official website and social media links?

Bath & Body Works's official website is bbwinc.com. Bath & Body Works has social profiles on LinkedIn.

Q: How many employees does Bath & Body Works have currently?

Bath & Body Works has approximately 34K employees.

Q: What technology does Bath & Body Works use?

Bath & Body Works's tech stack includes TikTok, Microsoft Active Directory, SAP, SCADA, ADP.

Q: What is Bath & Body Works's NAICS code?

Bath & Body Works's NAICS code is 44-45 (Retail Trade).

RetailOhio, United States10001+ Employees

Bath & Body Works is a global leader in personal care and home fragrance, driven by the belief that everybody deserves to feel good.

The brand’s beloved and iconic scents are expertly crafted for exceptional performance and a luxury fragrance experience. Formulated with thoughtfully chosen ingredients, Bath & Body Works’ body care products are available in multiple forms including fine fragrance mist, body cream, lotion, eau de parfum, body wash, hand soap, sanitizer and more. The brand’s famous 3-wick candles are made with rich, high quality fragrance oils layered throughout a premium soy wax base, for up to 45 hours of room-filling fragrance.

Consumers can shop Bath & Body Works anytime and anywhere they choose, from welcoming, in-store experiences at more than 1,900 stores in the U.S. and Canada, 500-plus international locations, online at bathandbodyworks.com and on Amazon.