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Insights

Omnichannel Expansion Bath & Body Works is actively expanding its store footprint globally while also embracing a more digital and omnichannel strategy, signaling opportunities to offer integrated e-commerce solutions, digital marketing services, and cross-channel analytics for unified customer experiences.

Seasonal Hiring Velocity The company plans large seasonal hiring spikes around holidays, indicating potential for scalable temp workforce management, staffing solutions, payroll services, and temporary talent platforms to support peak demand.

Fragrance Innovation Regular launches of new scents and collaborations with fragrance houses such as Givaudan show openness to co-development and flavor/fragrance technology partnerships, presenting collaboration opportunities in product development, testing, and private-label ideas.

Luxury Fragrance Positioning Strong focus on premium fragrances and high-quality ingredients aligns with premium packaging, sustainability certifications, and prestige retail partnerships, suggesting opportunities in premium supply chain services, sustainability storytelling, and boutique wholesale channels.

Digital Analytics Maturity Adoption of a modern tech stack (Tableau, Snowflake, cloud-based assets) implies a readiness to invest in data analytics, customer insights, and AI-driven marketing personalization services to optimize omnichannel performance and sales uplift.

Similar companies to Bath & Body Works

Bath & Body Works Tech Stack

Bath & Body Works uses 8 technology products and services including Tableau, UiPath, Cloudinary, and more. Explore Bath & Body Works's tech stack below.

Media & News

Bath & Body Works's Email Address Formats

Bath & Body Works uses at least 9 email formats:
Bath & Body Works Email FormatsExamplePercentage
First.Last@bathandbodyworks.comJohn.Doe@bathandbodyworks.com
62%
First.L@bathandbodyworks.comJohn.D@bathandbodyworks.com
28%
FLast@bathandbodyworks.comJDoe@bathandbodyworks.com
6%
FirstLast@bathandbodyworks.comJohnDoe@bathandbodyworks.com
4%
FLast@bbw.comJDoe@bbw.com
78%
LFirst@bbw.comDJohn@bbw.com
14%
FiLast@bbw.comJoDoe@bbw.com
6%
FL@bbw.comJD@bbw.com
2%
First.Last@bbwinc.comJohn.Doe@bbwinc.com
100%

Frequently Asked Questions

What is Bath & Body Works's phone number?

Minus sign iconPlus sign icon You can contact Bath & Body Works's main corporate office by phone at
+1-800-756-****
. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Bath & Body Works's stock symbol?

Minus sign iconPlus sign iconBath & Body Works is a publicly traded company; the company's stock symbol is BBWI.

What is Bath & Body Works's official website and social media links?

Minus sign iconPlus sign iconBath & Body Works's official website is bbwinc.com and has social profiles on LinkedIn.

How much revenue does Bath & Body Works generate?

Minus sign iconPlus sign icon As of October 2026, Bath & Body Works's annual revenue is estimated to be $1B - $10B.

What is Bath & Body Works's NAICS code?

Minus sign iconPlus sign iconBath & Body Works's NAICS code is 44-45 - Retail Trade.

How many employees does Bath & Body Works have currently?

Minus sign iconPlus sign iconAs of October 2026, Bath & Body Works has approximately 34K employees across 6 continents, including North America, Asia and Europe. Key team members include Ceo & Owner: F. M., Chief Executive Officer: D. R. and Chief Executive Officer: G. M. Explore Bath & Body Works's employee directory with LeadIQ.

What industry does Bath & Body Works belong to?

Minus sign iconPlus sign iconBath & Body Works operates in the Retail industry.

What technology does Bath & Body Works use?

Minus sign iconPlus sign iconBath & Body Works's tech stack includes Tableau, UiPath, Cloudinary, Snowflake, PostgreSQL, Artifactory, CrowdStrike and Microsoft Defender.

What is Bath & Body Works's email format?

Minus sign iconPlus sign iconBath & Body Works's email format typically follows the pattern of First.Last@bathandbodyworks.com. Find more Bath & Body Works email formats with LeadIQ.

How much funding has Bath & Body Works raised to date?

Minus sign iconPlus sign icon As of October 2026, Bath & Body Works has raised $525M in funding. The last funding round occurred on Dec 08, 2022.

When was Bath & Body Works founded?

Minus sign iconPlus sign iconBath & Body Works was founded in 1990.
Bath & Body Works logo

Bath & Body Works

RetailOhio, United States10001+ Employees

Bath & Body Works is a global retailer focused on personal care and home fragrance. Its product lines include a range of body care items—fragrance mists, lotions, creams, eau de parfum, body washes, hand soaps, and sanitizers—as well as home fragrance offerings like 3-wick candles with premium soy wax and layered fragrance oils for extended scent. Based in Reynoldsburg, Ohio, the company operates thousands of stores across the United States, Canada, and international markets and maintains an online presence through its website and marketplaces such as Amazon. Positioned in the retail fragrance space, Bath & Body Works combines broad store exposure with a curated scent portfolio. In January 2026, the company announced a collaboration with fragrance house Givaudan Flavors Corporation to develop Nocturnal Rose, a gender-neutral fragrance.

Section iconCompany Overview

Phone number
+1-800-756-****
Website
bbwinc.com
Stock Symbol
BBWI
NAICS Code
44-45 - Retail Trade
Founded
1990
Employees
10001+

Section iconMedia & News

Section iconFunding & Financials

  • $525M

    Bath & Body Works has raised a total of $525M of funding over 1 rounds. Their latest funding round was raised on Dec 08, 2022 as a Post IPO Equity.

  • $1B - $10B

    Bath & Body Works's revenue is estimated to be in the range of $1B - $10B

Company Leadership

  • Ceo & Owner at Bath & Body Works
    F. M.
    Ceo & Owner
    Mobile Phone
  • Chief Executive Officer at Bath & Body Works
    D. R.
    Chief Executive Officer
    Mobile Phone
  • Chief Executive Officer at Bath & Body Works
    G. M.
    Chief Executive Officer
    Mobile Phone
  • Chief Executive Officer at Bath & Body Works
    K. B.
    Chief Executive Officer
    Mobile Phone
  • Chief Executive Officer And Founder at Bath & Body Works
    K. H.
    Chief Executive Officer And Founder
    Mobile Phone

Employee Directory

  • Owner at Bath & Body Works
    A. M.
    Owner
    Mobile Phone
  • Business Owner at Bath & Body Works
    A. S.
    Business Owner
    Mobile Phone
  • President at Bath & Body Works
    B. B.
    President
    Mobile Phone
  • President at Bath & Body Works
    B. S.
    President
    Mobile Phone
  • Owner at Bath & Body Works
    C. B.
    Owner
    Mobile Phone

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