Insights

Expanding Workforce Bath & Body Works continues to significantly increase its headcount, planning to hire over 32,000 employees annually, which indicates strong retail growth and an expanded customer service capacity. This presents opportunities for suppliers and service providers targeting large-scale retail operations and staffing solutions.

Strategic Collaborations Partnerships with major brands like Disney and Milk Bar highlight Bath & Body Works' focus on exclusive product collections and themed collaborations. Sales opportunities exist in licensing, branded merchandise, and marketing services that support limited-edition product launches.

Strong Market Presence With over 1,800 company-operated stores in North America and more than 425 international franchised locations, the company maintains a robust omnichannel retail footprint. This extensive reach offers cross-channel opportunities for logistics, point-of-sale solutions, and customer engagement platforms.

Product Innovation Recent launches including Touch of Gold and seasonal collections like Disney Villains demonstrate a focus on innovative, trend-driven fragrances and products. Vendors in fragrance development, packaging, and seasonal marketing can capitalize on ongoing product lifecycle extensions.

Digital Presence & Tech Stack Utilizing a modern technology stack with tools like Modernizr, jQuery, and Cloud platforms indicates ongoing digital transformation. Opportunities exist to support their eCommerce growth, improve online customer experience, and build additional digital marketing solutions.

Bath & Body Works Tech Stack

Bath & Body Works uses 8 technology products and services including SAS, SketchUp, HashiCorp Vault, and more. Explore Bath & Body Works's tech stack below.

  • SAS
    Business Intelligence
  • SketchUp
    Cad & Graphics
  • HashiCorp Vault
    Data Security
  • SAP Fiori
    Enterprise Resource Planning
  • Active Directory Federation Services
    Identity And Access Management
  • Klear
    Influencer Marketing Software
  • Underscore.js
    Javascript Libraries
  • Meltwater
    Social Media Analytics And Monitoring

Bath & Body Works's Email Address Formats

Bath & Body Works uses at least 3 format(s):
Bath & Body Works Email FormatsExamplePercentage
FLast@bbw.comJDoe@bbw.com
77%
LFirst@bbw.comDJohn@bbw.com
15%
FiLast@bbw.comJoDoe@bbw.com
4%
FL@bbw.comJD@bbw.com
2%
First@bbw.comJohn@bbw.com
1%
FirLast@bbw.comJohDoe@bbw.com
1%
FLast@lb.comJDoe@lb.com
83%
First.Last@lb.comJohn.Doe@lb.com
7%
FirstLast@lb.comJohnDoe@lb.com
4%
FirstL@lb.comJohnD@lb.com
2%
LFirst@lb.comDJohn@lb.com
1%
LastFirst@lb.comDoeJohn@lb.com
1%
First@lb.comJohn@lb.com
1%
FL@lb.comJD@lb.com
1%
First.Last@bathandbodyworks.comJohn.Doe@bathandbodyworks.com
62%
First.L@bathandbodyworks.comJohn.D@bathandbodyworks.com
28%
FLast@bathandbodyworks.comJDoe@bathandbodyworks.com
6%
FirstLast@bathandbodyworks.comJohnDoe@bathandbodyworks.com
4%

Frequently Asked Questions

Where is Bath & Body Works's headquarters located?

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Bath & Body Works's main headquarters is located at 7 Limited Parkway Columbus, Ohio 43068 US. The company has employees across 6 continents, including North AmericaAsiaEurope.

What is Bath & Body Works's phone number?

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You can contact Bath & Body Works's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Bath & Body Works's stock symbol?

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Bath & Body Works is a publicly traded company; the company's stock symbol is BBWI.

What is Bath & Body Works's official website and social media links?

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Bath & Body Works's official website is bathandbodyworks.com and has social profiles on LinkedIn.

What is Bath & Body Works's NAICS code?

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Bath & Body Works's NAICS code is 44-45 - Retail Trade.

How many employees does Bath & Body Works have currently?

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As of October 2025, Bath & Body Works has approximately 32K employees across 6 continents, including North AmericaAsiaEurope. Key team members include Chief Executive Officer: D. R.Chief Executive Officer: G. M.Chief Executive Officer And Founder: K. H.. Explore Bath & Body Works's employee directory with LeadIQ.

What industry does Bath & Body Works belong to?

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Bath & Body Works operates in the Retail industry.

What technology does Bath & Body Works use?

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Bath & Body Works's tech stack includes SASSketchUpHashiCorp VaultSAP FioriActive Directory Federation ServicesKlearUnderscore.jsMeltwater.

What is Bath & Body Works's email format?

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Bath & Body Works's email format typically follows the pattern of FLast@bbw.com. Find more Bath & Body Works email formats with LeadIQ.

When was Bath & Body Works founded?

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Bath & Body Works was founded in 1990.
Bath & Body Works

Bath & Body Works

RetailOhio, United States10001+ Employees

We were founded on a simple idea: to make the world a brighter, happier place through the power of fragrance. As we've grown, so has our purpose and today, we help the world live more fully through the power of fragrance.

We’re a team that cares about our customers and believes in giving them a reason to celebrate with fragrance every day.

We are committed to creating a welcoming culture that is focused on delivering exceptional fragrances and experiences.

We work hard to improve our communities and our planet in a way that will make us proud for years to come ... because we believe the world is a better place when everyone has access to the things that make them happy.

Home of America’s Favorite Fragrances®, Bath & Body Works is a global leader in personal care and home fragrance, including the top-selling collections for fine fragrance mist, body lotion and body cream, 3-wick candles, home fragrance diffusers and liquid hand soap. Powered by agility and innovation, the company’s predominantly U.S.-based supply chain enables the company to deliver quality, on-trend luxuries at affordable prices. Bath & Body Works serves and delights customers however and wherever they want to shop, from welcoming, in-store experiences at more than 1,800 company-operated Bath & Body Works locations in the U.S. and Canada and more than 425 international franchised locations to an online storefront at www.BathandBodyWorks.com.

Section iconCompany Overview

Headquarters
7 Limited Parkway Columbus, Ohio 43068 US
Phone number
Stock Symbol
BBWI
NAICS Code
44-45 - Retail Trade
Founded
1990
Employees
10001+

Section iconFunding & Financials

  • $10B

    Bath & Body Works's revenue is estimated to be in the range of $10B

Section iconFunding & Financials

  • $10B

    Bath & Body Works's revenue is estimated to be in the range of $10B

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