Insights

Expanding Store Network Bath & Body Works continues to open new locations across the US, including recent stores in Florida and California. This expansion indicates ongoing growth and a strong retail presence, providing opportunities to offer localized marketing solutions, in-store displays, and event sponsorships.

Growth in Workforce The company’s plan to hire an additional 32,000 employees demonstrates increased operational capacity and product demand. Sales tools that support recruitment, onboarding, and employee engagement could be valuable assets for their expanding team.

Collaborative Brand Partnerships Recent partnerships with Milkbar and ICM Distributing reveal their interest in innovative product collaborations and campus outreach. These initiatives suggest potential for collaboration on co-branded campaigns, experiential marketing, and limited-edition product launches.

Leadership Changes The appointment of a new CEO and chief human resources officer indicates strategic shifts and focus on leadership, which opens doors for executive-level engagement, tailored solutions for organizational development, and executive training services.

Digital and Technology Integration With a sophisticated tech stack including SAP Fiori, HashiCorp Vault, and SAS, Bath & Body Works shows commitment to technology-driven operations. Opportunities exist for providing advanced analytics, cybersecurity solutions, or digital marketing services to enhance their omnichannel customer experience.

Bath & Body Works Tech Stack

Bath & Body Works uses 8 technology products and services including SAS, SketchUp, HashiCorp Vault, and more. Explore Bath & Body Works's tech stack below.

  • SAS
    Business Intelligence
  • SketchUp
    Cad & Graphics
  • HashiCorp Vault
    Data Security
  • SAP Fiori
    Enterprise Resource Planning
  • Active Directory Federation Services
    Identity And Access Management
  • Klear
    Influencer Marketing Software
  • Underscore.js
    Javascript Libraries
  • Meltwater
    Social Media Analytics And Monitoring

Bath & Body Works's Email Address Formats

Bath & Body Works uses at least 3 format(s):
Bath & Body Works Email FormatsExamplePercentage
FLast@bbw.comJDoe@bbw.com
77%
LFirst@bbw.comDJohn@bbw.com
15%
FiLast@bbw.comJoDoe@bbw.com
4%
FL@bbw.comJD@bbw.com
2%
First@bbw.comJohn@bbw.com
1%
FirLast@bbw.comJohDoe@bbw.com
1%
FLast@lb.comJDoe@lb.com
83%
First.Last@lb.comJohn.Doe@lb.com
7%
FirstLast@lb.comJohnDoe@lb.com
4%
FirstL@lb.comJohnD@lb.com
2%
LFirst@lb.comDJohn@lb.com
1%
LastFirst@lb.comDoeJohn@lb.com
1%
First@lb.comJohn@lb.com
1%
FL@lb.comJD@lb.com
1%
First.Last@bathandbodyworks.comJohn.Doe@bathandbodyworks.com
62%
First.L@bathandbodyworks.comJohn.D@bathandbodyworks.com
28%
FLast@bathandbodyworks.comJDoe@bathandbodyworks.com
6%
FirstLast@bathandbodyworks.comJohnDoe@bathandbodyworks.com
4%

Frequently Asked Questions

What is Bath & Body Works's phone number?

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You can contact Bath & Body Works's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Bath & Body Works's stock symbol?

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Bath & Body Works is a publicly traded company; the company's stock symbol is BBWI.

What is Bath & Body Works's official website and social media links?

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Bath & Body Works's official website is bathandbodyworks.com and has social profiles on LinkedIn.

What is Bath & Body Works's NAICS code?

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Bath & Body Works's NAICS code is 44-45 - Retail Trade.

How many employees does Bath & Body Works have currently?

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As of December 2025, Bath & Body Works has approximately 32K employees across 6 continents, including North AmericaAsiaEurope. Key team members include Ceo & Owner: F. M.Chief Executive Officer: D. R.Chief Executive Officer: G. M.. Explore Bath & Body Works's employee directory with LeadIQ.

What industry does Bath & Body Works belong to?

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Bath & Body Works operates in the Retail industry.

What technology does Bath & Body Works use?

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Bath & Body Works's tech stack includes SASSketchUpHashiCorp VaultSAP FioriActive Directory Federation ServicesKlearUnderscore.jsMeltwater.

What is Bath & Body Works's email format?

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Bath & Body Works's email format typically follows the pattern of FLast@bbw.com. Find more Bath & Body Works email formats with LeadIQ.

When was Bath & Body Works founded?

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Bath & Body Works was founded in 1990.

Bath & Body Works

RetailOhio, United States10001+ Employees

We were founded on a simple idea: to make the world a brighter, happier place through the power of fragrance. As we've grown, so has our purpose and today, we help the world live more fully through the power of fragrance.

We’re a team that cares about our customers and believes in giving them a reason to celebrate with fragrance every day.

We are committed to creating a welcoming culture that is focused on delivering exceptional fragrances and experiences.

We work hard to improve our communities and our planet in a way that will make us proud for years to come ... because we believe the world is a better place when everyone has access to the things that make them happy.

Home of America’s Favorite Fragrances®, Bath & Body Works is a global leader in personal care and home fragrance, including the top-selling collections for fine fragrance mist, body lotion and body cream, 3-wick candles, home fragrance diffusers and liquid hand soap. Powered by agility and innovation, the company’s predominantly U.S.-based supply chain enables the company to deliver quality, on-trend luxuries at affordable prices. Bath & Body Works serves and delights customers however and wherever they want to shop, from welcoming, in-store experiences at more than 1,800 company-operated Bath & Body Works locations in the U.S. and Canada and more than 425 international franchised locations to an online storefront at www.BathandBodyWorks.com.

Section iconCompany Overview

Phone number
Stock Symbol
BBWI
NAICS Code
44-45 - Retail Trade
Founded
1990
Employees
10001+

Section iconFunding & Financials

  • $10B

    Bath & Body Works's revenue is estimated to be in the range of $10B

Section iconFunding & Financials

  • $10B

    Bath & Body Works's revenue is estimated to be in the range of $10B

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