Insights

Expanding Footprint Bath & Body Works continues to grow its physical presence with new store openings in locations like Margate, Florida, and Sacramento, California, indicating ongoing opportunities to supply retail fixtures, point-of-sale systems, and in-store promotional materials.

Holiday Season Growth With plans to hire an additional 32,000 seasonal workers, there is a substantial surge in holiday shopping activity, presenting opportunities for vendors in seasonal merchandising, logistics, and temporary retail solutions.

Collaborative Collections Recent partnerships with Milk Bar and ICM Distributing show an interest in collaborative product lines and campus retail expansion, opening avenues for co-branded marketing campaigns, limited-edition product packaging, and targeted retail solutions.

Digital Engagement Operating a significant online storefront and employing various technology tools hints at ongoing digital marketing campaigns, eCommerce platform enhancements, and customer engagement solutions that can boost online sales and customer loyalty initiatives.

Leadership Transitions With recent leadership changes including the appointment of a new CEO and a chief human resources officer, there are opportunities to offer leadership development programs, executive consulting, and HR technology solutions aligned with the company’s strategic growth plans.

Bath & Body Works Tech Stack

Bath & Body Works uses 8 technology products and services including UiPath, Adobe Illustrator, Salesforce, and more. Explore Bath & Body Works's tech stack below.

  • UiPath
    Business Process Management
  • Adobe Illustrator
    Cad & Graphics
  • Salesforce
    Customer Relationship Management
  • Informatica
    Enterprise
  • CyberArk
    Identity And Access Management
  • PingOne
    Identity And Access Management
  • Alpine.js
    Javascript Frameworks
  • HUMAN Security
    Security

Media & News

Bath & Body Works's Email Address Formats

Bath & Body Works uses at least 3 format(s):
Bath & Body Works Email FormatsExamplePercentage
FLast@bbw.comJDoe@bbw.com
77%
LFirst@bbw.comDJohn@bbw.com
14%
FiLast@bbw.comJoDoe@bbw.com
5%
FL@bbw.comJD@bbw.com
2%
First@bbw.comJohn@bbw.com
1%
FirLast@bbw.comJohDoe@bbw.com
1%
FLast@lb.comJDoe@lb.com
83%
First.Last@lb.comJohn.Doe@lb.com
7%
FirstLast@lb.comJohnDoe@lb.com
4%
FirstL@lb.comJohnD@lb.com
2%
LFirst@lb.comDJohn@lb.com
1%
LastFirst@lb.comDoeJohn@lb.com
1%
First@lb.comJohn@lb.com
1%
FL@lb.comJD@lb.com
1%
First.Last@bbwinc.comJohn.Doe@bbwinc.com
100%

Frequently Asked Questions

Where is Bath & Body Works's headquarters located?

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Bath & Body Works's main headquarters is located at Reynoldsburg, Ohio 43068 United States. The company has employees across 6 continents, including North AmericaAsiaEurope.

What is Bath & Body Works's phone number?

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You can contact Bath & Body Works's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Bath & Body Works's stock symbol?

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Bath & Body Works is a publicly traded company; the company's stock symbol is BBWI.

What is Bath & Body Works's official website and social media links?

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Bath & Body Works's official website is bbwinc.com and has social profiles on LinkedIn.

What is Bath & Body Works's NAICS code?

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Bath & Body Works's NAICS code is 44-45 - Retail Trade.

How many employees does Bath & Body Works have currently?

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As of February 2026, Bath & Body Works has approximately 33K employees across 6 continents, including North AmericaAsiaEurope. Key team members include Ceo & Owner: F. M.Chief Executive Officer: D. R.Chief Executive Officer: G. M.. Explore Bath & Body Works's employee directory with LeadIQ.

What industry does Bath & Body Works belong to?

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Bath & Body Works operates in the Retail industry.

What technology does Bath & Body Works use?

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Bath & Body Works's tech stack includes UiPathAdobe IllustratorSalesforceInformaticaCyberArkPingOneAlpine.jsHUMAN Security.

What is Bath & Body Works's email format?

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Bath & Body Works's email format typically follows the pattern of FLast@bbw.com. Find more Bath & Body Works email formats with LeadIQ.

When was Bath & Body Works founded?

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Bath & Body Works was founded in 1990.

Bath & Body Works

RetailOhio, United States10001+ Employees

We were founded on a simple idea: to make the world a brighter, happier place through the power of fragrance. As we've grown, so has our purpose and today, we help the world live more fully through the power of fragrance.

We’re a team that cares about our customers and believes in giving them a reason to celebrate with fragrance every day.

We are committed to creating a welcoming culture that is focused on delivering exceptional fragrances and experiences.

We work hard to improve our communities and our planet in a way that will make us proud for years to come ... because we believe the world is a better place when everyone has access to the things that make them happy.

Home of America’s Favorite Fragrances®, Bath & Body Works is a global leader in personal care and home fragrance, including the top-selling collections for fine fragrance mist, body lotion and body cream, 3-wick candles, home fragrance diffusers and liquid hand soap. Powered by agility and innovation, the company’s predominantly U.S.-based supply chain enables the company to deliver quality, on-trend luxuries at affordable prices. Bath & Body Works serves and delights customers however and wherever they want to shop, from welcoming, in-store experiences at more than 1,800 company-operated Bath & Body Works locations in the U.S. and Canada and more than 425 international franchised locations to an online storefront at www.BathandBodyWorks.com.

Section iconCompany Overview

Headquarters
Reynoldsburg, Ohio 43068 United States
Phone number
Website
bbwinc.com
Stock Symbol
BBWI
NAICS Code
44-45 - Retail Trade
Founded
1990
Employees
10001+

Section iconFunding & Financials

  • $10B

    Bath & Body Works's revenue is estimated to be in the range of $10B

Section iconFunding & Financials

  • $10B

    Bath & Body Works's revenue is estimated to be in the range of $10B

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