Leadership updates Recent leadership moves in sales and marketing, including the appointment of John Gaughan as vice president of sales and marketing and Bobby Kehley as regional sales manager for the northeast, indicate a strategic push to expand market reach and strengthen customer engagement—opportunities for targeted outreach to forklift fleets and industrial customers.

Regional expansion New regional leadership in the northeast suggests a focus on growing presence in key forklift market areas, presenting a chance to partner with local distributors, fleets, and service providers to drive test installations and volume orders for industrial batteries and chargers.

Product fit Specialization in compatible, high-durability industrial lead-acid batteries and accessories for most forklift brands aligns with fleets seeking long-life, reliable power. This provides an opening to position accessories, chargers, and parts bundles to optimize uptime for existing customers.

Scale signals With revenue in the mid tens of millions and a long history of manufacturing, Battery Builders sits in the upper mid-market tier, offering opportunities to upsell higher-margin maintenance contracts, extended warranties, and bundled service offerings to mid-size to large warehouse operators.

Tech and data Adoption of multiple tech platforms (HubSpot Analytics, iCIMS, AWS, WordPress) indicates a data-driven sales approach. This enables targeted account-based outreach, CRM-driven lead nurturing, and scalable digital marketing campaigns to capture forklift and logistics customers.