Global expansion Leverage Baumüller Nuermont’s rapid geographic and market expansion, including new propulsion systems for electric and hybrid vessels, and recent partnerships such as with Oceanking, to target maritime, shipping, and offshore energy clients seeking integrated intelligent drive solutions.

Industrial mobility push Capitalize on the new Linux-based automation platform and drivePLC offerings to approach manufacturers and system integrators needing flexible, processor-independent control for motion-centric applications in manufacturing, recycling, and packaging.

Sustainability focus Position Baumüller Nuermont as a one-stop for sustainable automation—from energy management and intelligent propulsion to waste-to-value shredding drives—targeting industries prioritizing energy efficiency, emissions reduction, and circular economy initiatives.

Digital ecosystem Highlight the company’s digital stack and CRM-driven approach (Salesforce, Pardot, Web analytics) to offer integrated solutions, predictive maintenance, and post-sales service packages to existing clients while expanding new B2B relationships in automation and manufacturing.

Leadership & scale Use the leadership appointment in North America and multi-location footprint as proof points to pursue larger-scale projects with mid-market to enterprise manufacturers, offering end-to-end lifecycle automation from engineering to service and upgrades.