Insights

Luxury Market Position Baur au Lac is a prestigious luxury hospitality provider with a strong reputation evidenced by the recent receipt of the Global Elite Award 2024, positioning it as a leading hotel in Zurich and enhancing its appeal to high-net-worth travelers and luxury service providers.

Growth through Partnerships The hotel’s recent strategic partnership with Heavens Portfolio indicates an openness to expansion into new markets, particularly leveraging partnerships to attract international clientele, such as the Indian market, providing opportunities for collaborative marketing and service integration.

Premium Customer Experience Offering luxurious accommodations, exclusive dining options, personalized fitness services, and refined event spaces positions Baur au Lac to target the high-end segment, opening avenues for premium vendors in hospitality, wellness, and luxury lifestyle services.

Technology Engagement Utilizing platforms like The Hotels Network and connected digital tools shows a focus on enhancing guest experience and operational efficiency, indicating opportunities to introduce advanced tech solutions such as CRM systems or personalized marketing platforms.

Financial Growth Potential With current revenue in the $10M–$25M range and a relatively modest employee count, there is potential for expanding service offerings or premium packages, as well as cross-promotional initiatives with luxury brands, to increase revenue streams and market share.

Baur au Lac Tech Stack

Baur au Lac uses 8 technology products and services including html5media, Microsoft Excel, Mailchimp, and more. Explore Baur au Lac's tech stack below.

  • html5media
    Audio, Video, Graphics
  • Microsoft Excel
    Editors
  • Mailchimp
    Email
  • Microsoft Active Directory
    Identity And Access Management
  • jQuery
    Javascript Libraries
  • Choices
    Javascript Libraries
  • Microsoft Azure
    Platform As A Service
  • Piwik PRO Core
    Web Analytics

Baur au Lac's Email Address Formats

Baur au Lac uses at least 1 format(s):
Baur au Lac Email FormatsExamplePercentage
F.Last@bauraulac.chJ.Doe@bauraulac.ch
80%
First.Last@bauraulac.chJohn.Doe@bauraulac.ch
18%
LastFirst@bauraulac.chDoeJohn@bauraulac.ch
2%

Frequently Asked Questions

Where is Baur au Lac's headquarters located?

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Baur au Lac's main headquarters is located at 18 Glärnischstrasse Zürich, Zurich 8002 Switzerland. The company has employees across 2 continents, including EuropeAsia.

What is Baur au Lac's official website and social media links?

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Baur au Lac's official website is bauraulac.ch and has social profiles on LinkedIn.

What is Baur au Lac's NAICS code?

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Baur au Lac's NAICS code is 7211 - Traveler Accommodation.

How many employees does Baur au Lac have currently?

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As of June 2026, Baur au Lac has approximately 186 employees across 2 continents, including EuropeAsia. Key team members include Head Of Digital Baur Au Lac Vins & Baur Au Lac: J. T.Owner: A. K.Director Of Distribution: A. G.. Explore Baur au Lac's employee directory with LeadIQ.

What industry does Baur au Lac belong to?

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Baur au Lac operates in the Hospitality industry.

What technology does Baur au Lac use?

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Baur au Lac's tech stack includes html5mediaMicrosoft ExcelMailchimpMicrosoft Active DirectoryjQueryChoicesMicrosoft AzurePiwik PRO Core.

What is Baur au Lac's email format?

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Baur au Lac's email format typically follows the pattern of F.Last@bauraulac.ch. Find more Baur au Lac email formats with LeadIQ.

When was Baur au Lac founded?

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Baur au Lac was founded in 1844.

Baur au Lac

HospitalityZurich, Switzerland51-200 Employees

A stone's throw from the famous shopping street Bahnhofstrasse, Baur au Lac serenely commands a privileged position in its own landscaped park on the lakeshore.

The 119 luxuriously appointed and individually decorated rooms and suites at the Baur au Lac offer contemporary elegance and evoke the intimate atmosphere of a private home. 

Our dining options cater to every taste. Marguita is the heart of our hotel, where tradition meets contemporary cuisine, offering a warm and vibrant experience. Baur’s is a sophisticated take on the classic brasserie, blending elegance and comfort with European culinary classics. Le Hall, Zurich's living room, provides a refined and intimate atmosphere for everything from morning coffee to evening cocktails, featuring timeless favorites and indulgent desserts.

The in-house fitness club offers a spectacular view overlooking the lake and Alps. Our fitness trainers and physiotherapists offer private lessons for indoor and outdoor sports. 

Seven elegantly furnished and up-to-date function rooms, a business center, a beauty salon and hairdresser as well as a private garage and limousine service round out our  offerings.

Section iconCompany Overview

Headquarters
18 Glärnischstrasse Zürich, Zurich 8002 Switzerland
NAICS Code
7211 - Traveler Accommodation
Founded
1844
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    Baur au Lac's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Baur au Lac's revenue is estimated to be in the range of $10M$25M

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