Insights

Growing Dealership Network Baxter Auto Group has expanded its presence significantly through acquisitions, including Shawnee Mission Audi and dealerships in Omaha, Nebraska, and Greensboro, North Carolina. This growth indicates increasing market reach and potential for upselling and cross-selling opportunities across multiple brands and locations.

Premium Brand Portfolio Representing top-tier brands such as Ford, Lexus, Toyota, Audi, Volkswagen, Honda, Subaru, and Mercedes-Benz, Baxter Auto serves a clientele with higher brand loyalty and more extensive vehicle upgrade needs, opening avenues for premium service offerings and targeted marketing initiatives.

Investment in Employee Experience With over $10 million planned for enhancing employee well-being, purpose, growth, and belonging, Baxter Auto demonstrates a focus on internal excellence, which can be leveraged to introduce employee-centric solutions, training tools, and engagement platforms to improve customer service and operational efficiency.

Emphasis on Technology Infrastructure Utilizing advanced tech stacks including cloud services, data analytics, and online communication tools, Baxter Auto is well-positioned to adopt innovative digital solutions, creating opportunities for sales automation, customer engagement platforms, and data-driven marketing integrations.

Community and Market Expansion Operating in multiple regions including Nebraska, Kansas City, Wisconsin, and Colorado Springs, Baxter Auto’s diverse markets offer sales opportunities in different demographic segments, allowing vendors to tailor marketing and technology solutions to local consumer preferences.

Baxter Auto Tech Stack

Baxter Auto uses 8 technology products and services including Cloudflare CDN, MySQL, oEmbed, and more. Explore Baxter Auto's tech stack below.

  • Cloudflare CDN
    Content Delivery Network
  • MySQL
    Database
  • oEmbed
    Dev Tools
  • Preact
    Javascript Libraries
  • Choices
    Javascript Libraries
  • Amazon ALB
    Load Balancers
  • Datadog
    Real User Monitoring
  • TradePending Snap
    Widgets

Baxter Auto's Email Address Formats

Baxter Auto uses at least 1 format(s):
Baxter Auto Email FormatsExamplePercentage
FLast@baxterauto.comJDoe@baxterauto.com
96%
First.Last@baxterauto.comJohn.Doe@baxterauto.com
3%
First@baxterauto.comJohn@baxterauto.com
1%

Frequently Asked Questions

Where is Baxter Auto's headquarters located?

Minus sign iconPlus sign icon
Baxter Auto's main headquarters is located at 17225 Burt Street Omaha, Nebraska 68118 United States. The company has employees across 1 continents, including North America.

What is Baxter Auto's official website and social media links?

Minus sign iconPlus sign icon
Baxter Auto's official website is baxterauto.com and has social profiles on LinkedIn.

How much revenue does Baxter Auto generate?

Minus sign iconPlus sign icon
As of March 2026, Baxter Auto's annual revenue is estimated to be $67M.

What is Baxter Auto's SIC code NAICS code?

Minus sign iconPlus sign icon
Baxter Auto's SIC code is 5511 - Motor Vehicle Dealers (New and Used) NAICS code is 4411 - Automobile Dealers.

How many employees does Baxter Auto have currently?

Minus sign iconPlus sign icon
As of March 2026, Baxter Auto has approximately 388 employees across 1 continents, including North America. Key team members include Cfo: K. Q.Chief Operating Officer & Managing Partner: S. A.Chief Financial Officer: D. S.. Explore Baxter Auto's employee directory with LeadIQ.

What industry does Baxter Auto belong to?

Minus sign iconPlus sign icon
Baxter Auto operates in the Retail Motor Vehicles industry.

What technology does Baxter Auto use?

Minus sign iconPlus sign icon
Baxter Auto's tech stack includes Cloudflare CDNMySQLoEmbedPreactChoicesAmazon ALBDatadogTradePending Snap.

What is Baxter Auto's email format?

Minus sign iconPlus sign icon
Baxter Auto's email format typically follows the pattern of FLast@baxterauto.com. Find more Baxter Auto email formats with LeadIQ.

When was Baxter Auto founded?

Minus sign iconPlus sign icon
Baxter Auto was founded in 1957.

Baxter Auto

Retail Motor VehiclesNebraska, United States201-500 Employees

Baxter Auto Group is one of the nation's leading automotive retail groups, serving the communities of Omaha and Lincoln, Nebraska, the greater Kansas City area, Madison, Wisconsin, and Colorado Springs, Colorado. The company operates 20 dealerships and represents eight of the nation's top automotive brands, including Ford, Lexus, Toyota, Audi, Volkswagen, Honda, Subaru, and Mercedes-Benz. 
 
At Baxter Auto, we have always had strong convictions around delivering the best customer experiences, valuing our employees, and contributing to our communities. These goals are the framework of our company’s Purpose, Vision, Mission, and Mindsets.
 
Our Purpose is to empower people with the freedom to experience a fulfilling life.
 
Our Vision is to be the retailer that best delivers the most remarkable experiences for our employees and guests.
 
Our Mission is to be great teammates to each other, to provide tremendous care to our guests, and to represent our manufacturer brands with excellence.
 
Our Mindsets are how we show up when we’re at our best and are the foundation for achieving our Purpose, Vision, and Mission.
- Win together
- Make it matter
- Be authentic
- Be caring
- Welcome differences
- Stay curious
 
We recently announced an additional investment of more than $10 million over the next five years in significant improvements to our overall employee experience. To us, a remarkable employee experience is focused around four key pillars:
- Well-being
- Purpose
- Growth
- Belonging
 
We focus on employee well-being by incorporating flexible workplace practices, competitive compensation, and benefits that foster physical, mental, and financial well-being. Some of our benefits include top-tier health insurance, flexible vacation & sick leave, paid parental leave, 401(k) plan, flexible work arrangements, vehicle discounts, and tuition reimbursements.

Section iconCompany Overview

Headquarters
17225 Burt Street Omaha, Nebraska 68118 United States
SIC Code
5511 - Motor Vehicle Dealers (New and Used)
NAICS Code
4411 - Automobile Dealers
Founded
1957
Employees
201-500

Section iconFunding & Financials

  • $250M$500M

    Baxter Auto's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    Baxter Auto's revenue is estimated to be in the range of $250M$500M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.