Insights

Expanding Market Reach Baxter Auto Group operates 20 dealerships across multiple regions, including Nebraska, Kansas City, Wisconsin, and Colorado, indicating a potential opportunity to offer regional expansion solutions or marketing services tailored to diverse markets.

Diverse Brand Portfolio Representing eight top automotive brands such as Ford, Lexus, Toyota, and Mercedes-Benz, Baxter Auto offers a platform to promote specialized financing, parts, and service solutions aligned with luxury and mainstream segments.

Focus on Employee Experience With a significant investment in employee well-being and growth initiatives, there is potential to introduce HR, benefits technology, or employee engagement tools that enhance talent retention and operational efficiency.

Tech-Driven Operations Utilizing advanced technologies like Cloudflare, Datadog, and Amazon ALB, Baxter Auto likely values innovative digital solutions, creating opportunities for sales in cloud services, cybersecurity, and digital infrastructure management.

Growth Through Acquisitions Recent acquisitions of dealerships and plans for future development suggest a strategic growth approach, presenting opportunities for financial services, M&A advisory, and dealership management software providers.

Baxter Auto Tech Stack

Baxter Auto uses 8 technology products and services including Cloudflare CDN, MySQL, oEmbed, and more. Explore Baxter Auto's tech stack below.

  • Cloudflare CDN
    Content Delivery Network
  • MySQL
    Database
  • oEmbed
    Dev Tools
  • Preact
    Javascript Libraries
  • Choices
    Javascript Libraries
  • Amazon ALB
    Load Balancers
  • Datadog
    Real User Monitoring
  • TradePending Snap
    Widgets

Baxter Auto's Email Address Formats

Baxter Auto uses at least 1 format(s):
Baxter Auto Email FormatsExamplePercentage
FLast@baxterauto.comJDoe@baxterauto.com
96%
First.Last@baxterauto.comJohn.Doe@baxterauto.com
3%
First@baxterauto.comJohn@baxterauto.com
1%

Frequently Asked Questions

Where is Baxter Auto's headquarters located?

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Baxter Auto's main headquarters is located at 17225 Burt St, Omaha, Nebraska 68118, OO. The company has employees across 1 continents, including North America.

What is Baxter Auto's official website and social media links?

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Baxter Auto's official website is baxterauto.com and has social profiles on LinkedIn.

How much revenue does Baxter Auto generate?

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As of October 2025, Baxter Auto's annual revenue is estimated to be $67M.

What is Baxter Auto's SIC code NAICS code?

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Baxter Auto's SIC code is 5511 - Motor Vehicle Dealers (New and Used) NAICS code is 4411 - Automobile Dealers.

How many employees does Baxter Auto have currently?

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As of October 2025, Baxter Auto has approximately 1K employees across 1 continents, including North America. Key team members include Chief Operating Officer & Managing Partner: S. A.Chief Financial Officer: D. S.Chief Human Resources Officer: C. R.. Explore Baxter Auto's employee directory with LeadIQ.

What industry does Baxter Auto belong to?

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Baxter Auto operates in the Retail Motor Vehicles industry.

What technology does Baxter Auto use?

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Baxter Auto's tech stack includes Cloudflare CDNMySQLoEmbedPreactChoicesAmazon ALBDatadogTradePending Snap.

What is Baxter Auto's email format?

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Baxter Auto's email format typically follows the pattern of FLast@baxterauto.com. Find more Baxter Auto email formats with LeadIQ.

When was Baxter Auto founded?

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Baxter Auto was founded in 1957.
Baxter Auto

Baxter Auto

Retail Motor VehiclesOO1001-5000 Employees

Baxter Auto Group is one of the nation's leading automotive retail groups, serving the communities of Omaha and Lincoln, Nebraska, the greater Kansas City area, Madison, Wisconsin, and Colorado Springs, Colorado. The company operates 20 dealerships and represents eight of the nation's top automotive brands, including Ford, Lexus, Toyota, Audi, Volkswagen, Honda, Subaru, and Mercedes-Benz. 
 
At Baxter Auto, we have always had strong convictions around delivering the best customer experiences, valuing our employees, and contributing to our communities. These goals are the framework of our company’s Purpose, Vision, Mission, and Mindsets.
 
Our Purpose is to empower people with the freedom to experience a fulfilling life.
 
Our Vision is to be the retailer that best delivers the most remarkable experiences for our employees and guests.
 
Our Mission is to be great teammates to each other, to provide tremendous care to our guests, and to represent our manufacturer brands with excellence.
 
Our Mindsets are how we show up when we’re at our best and are the foundation for achieving our Purpose, Vision, and Mission.
- Win together
- Make it matter
- Be authentic
- Be caring
- Welcome differences
- Stay curious
 
We recently announced an additional investment of more than $10 million over the next five years in significant improvements to our overall employee experience. To us, a remarkable employee experience is focused around four key pillars:
- Well-being
- Purpose
- Growth
- Belonging
 
We focus on employee well-being by incorporating flexible workplace practices, competitive compensation, and benefits that foster physical, mental, and financial well-being. Some of our benefits include top-tier health insurance, flexible vacation & sick leave, paid parental leave, 401(k) plan, flexible work arrangements, vehicle discounts, and tuition reimbursements.

Section iconCompany Overview

Headquarters
17225 Burt St, Omaha, Nebraska 68118, OO
SIC Code
5511 - Motor Vehicle Dealers (New and Used)
NAICS Code
4411 - Automobile Dealers
Founded
1957
Employees
1001-5000

Section iconFunding & Financials

  • $250M$500M

    Baxter Auto's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    Baxter Auto's revenue is estimated to be in the range of $250M$500M

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