Insights

Rapid Regional Expansion Baxter Auto Group has recently expanded its dealership network by acquiring Audi Shawnee Mission and other assets, indicating ongoing growth and openness to new dealership partnerships, which presents opportunities for suppliers of automotive services, parts, and financing solutions.

Investment in Employee Experience With over a $10 million commitment to enhancing employee well-being, growth, and belonging, Baxter Auto is investing in a motivated workforce, creating potential for sales of employee-focused products and services such as training, benefits software, and wellness programs.

Technological Adoption Baxter Auto utilizes advanced tech stacks including cloud services and data analytics tools, signaling openness to innovative automotive technologies and digital marketing solutions that can improve customer engagement and operational efficiency.

Market Leadership Focus As a leading automotive retailer serving key markets in Nebraska, Wisconsin, and Colorado, Baxter Auto’s focus on top automotive brands provides opportunities for premium automotive parts, accessories, financing, and extended warranty services to high-value customers.

Community Engagement The company’s emphasis on community contribution and customer experience indicates potential for partnership opportunities with local service providers, community-focused marketing services, and local sponsorships aimed at strengthening brand loyalty and customer retention.

Baxter Auto Tech Stack

Baxter Auto uses 8 technology products and services including Cloudflare CDN, MySQL, oEmbed, and more. Explore Baxter Auto's tech stack below.

  • Cloudflare CDN
    Content Delivery Network
  • MySQL
    Database
  • oEmbed
    Dev Tools
  • Preact
    Javascript Libraries
  • Choices
    Javascript Libraries
  • Amazon ALB
    Load Balancers
  • Datadog
    Real User Monitoring
  • TradePending Snap
    Widgets

Baxter Auto's Email Address Formats

Baxter Auto uses at least 1 format(s):
Baxter Auto Email FormatsExamplePercentage
FLast@baxterauto.comJDoe@baxterauto.com
96%
First.Last@baxterauto.comJohn.Doe@baxterauto.com
3%
First@baxterauto.comJohn@baxterauto.com
1%

Frequently Asked Questions

Where is Baxter Auto's headquarters located?

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Baxter Auto's main headquarters is located at 17225 Burt Street Omaha, Nebraska 68118 United States. The company has employees across 1 continents, including North America.

What is Baxter Auto's official website and social media links?

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Baxter Auto's official website is baxterauto.com and has social profiles on LinkedIn.

How much revenue does Baxter Auto generate?

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As of February 2026, Baxter Auto's annual revenue is estimated to be $67M.

What is Baxter Auto's SIC code NAICS code?

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Baxter Auto's SIC code is 5511 - Motor Vehicle Dealers (New and Used) NAICS code is 4411 - Automobile Dealers.

How many employees does Baxter Auto have currently?

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As of February 2026, Baxter Auto has approximately 393 employees across 1 continents, including North America. Key team members include Cfo: K. Q.Chief Operating Officer & Managing Partner: S. A.Chief Financial Officer: D. S.. Explore Baxter Auto's employee directory with LeadIQ.

What industry does Baxter Auto belong to?

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Baxter Auto operates in the Retail Motor Vehicles industry.

What technology does Baxter Auto use?

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Baxter Auto's tech stack includes Cloudflare CDNMySQLoEmbedPreactChoicesAmazon ALBDatadogTradePending Snap.

What is Baxter Auto's email format?

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Baxter Auto's email format typically follows the pattern of FLast@baxterauto.com. Find more Baxter Auto email formats with LeadIQ.

When was Baxter Auto founded?

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Baxter Auto was founded in 1957.

Baxter Auto

Retail Motor VehiclesNebraska, United States201-500 Employees

Baxter Auto Group is one of the nation's leading automotive retail groups, serving the communities of Omaha and Lincoln, Nebraska, the greater Kansas City area, Madison, Wisconsin, and Colorado Springs, Colorado. The company operates 20 dealerships and represents eight of the nation's top automotive brands, including Ford, Lexus, Toyota, Audi, Volkswagen, Honda, Subaru, and Mercedes-Benz. 
 
At Baxter Auto, we have always had strong convictions around delivering the best customer experiences, valuing our employees, and contributing to our communities. These goals are the framework of our company’s Purpose, Vision, Mission, and Mindsets.
 
Our Purpose is to empower people with the freedom to experience a fulfilling life.
 
Our Vision is to be the retailer that best delivers the most remarkable experiences for our employees and guests.
 
Our Mission is to be great teammates to each other, to provide tremendous care to our guests, and to represent our manufacturer brands with excellence.
 
Our Mindsets are how we show up when we’re at our best and are the foundation for achieving our Purpose, Vision, and Mission.
- Win together
- Make it matter
- Be authentic
- Be caring
- Welcome differences
- Stay curious
 
We recently announced an additional investment of more than $10 million over the next five years in significant improvements to our overall employee experience. To us, a remarkable employee experience is focused around four key pillars:
- Well-being
- Purpose
- Growth
- Belonging
 
We focus on employee well-being by incorporating flexible workplace practices, competitive compensation, and benefits that foster physical, mental, and financial well-being. Some of our benefits include top-tier health insurance, flexible vacation & sick leave, paid parental leave, 401(k) plan, flexible work arrangements, vehicle discounts, and tuition reimbursements.

Section iconCompany Overview

Headquarters
17225 Burt Street Omaha, Nebraska 68118 United States
SIC Code
5511 - Motor Vehicle Dealers (New and Used)
NAICS Code
4411 - Automobile Dealers
Founded
1957
Employees
201-500

Section iconFunding & Financials

  • $250M$500M

    Baxter Auto's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    Baxter Auto's revenue is estimated to be in the range of $250M$500M

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