Insights

Growing Market Presence Baxter Auto Group has been actively expanding its dealership portfolio, especially with the recent acquisition of Audi Shawnee Mission and other dealerships in Kansas City and Omaha. This expansion indicates a desire to strengthen market share and customer base, presenting opportunities to offer complementary automotive products, services, and digital solutions tailored to their evolving needs.

Strong Community Engagement With a focus on community contribution and customer experience, Baxter Auto emphasizes personalized services and local engagement. Sales teams can leverage this insight by promoting personalized vehicle offerings, loyalty programs, and service packages that resonate with their community-centric approach, fostering long-term customer relationships.

Employee Experience Investment The company's investment of over $10 million in improving employee well-being, growth, and belonging highlights a focus on strong internal culture. This creates an opportunity to provide employee-focused technology solutions, training programs, or tools that enhance their employee engagement and productivity, indirectly benefiting customer service quality.

Digital and Technology Utilization Baxter Auto’s tech stack includes cloud-based solutions like Cloudflare, MySQL, and Datadog, indicating a modern digital infrastructure. There is an opportunity to introduce advanced digital marketing tools, customer relationship management systems, and online sales platforms to further enhance lead generation and customer acquisition efforts.

Financial and Market Potential With revenues between $250 million and $500 million and a sizable regional presence across multiple states, Baxter Auto presents significant sales opportunities for automotive financing solutions, after-sales services, and high-margin accessories. Targeted offerings that improve dealership profitability and customer retention are well-positioned for this market segment.

Baxter Auto Tech Stack

Baxter Auto uses 8 technology products and services including Cloudflare CDN, MySQL, oEmbed, and more. Explore Baxter Auto's tech stack below.

  • Cloudflare CDN
    Content Delivery Network
  • MySQL
    Database
  • oEmbed
    Dev Tools
  • Preact
    Javascript Libraries
  • Choices
    Javascript Libraries
  • Amazon ALB
    Load Balancers
  • Datadog
    Real User Monitoring
  • TradePending Snap
    Widgets

Baxter Auto's Email Address Formats

Baxter Auto uses at least 1 format(s):
Baxter Auto Email FormatsExamplePercentage
FLast@baxterauto.comJDoe@baxterauto.com
96%
First.Last@baxterauto.comJohn.Doe@baxterauto.com
3%
First@baxterauto.comJohn@baxterauto.com
1%

Frequently Asked Questions

Where is Baxter Auto's headquarters located?

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Baxter Auto's main headquarters is located at 17225 Burt Street Omaha, Nebraska 68118 United States. The company has employees across 1 continents, including North America.

What is Baxter Auto's official website and social media links?

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Baxter Auto's official website is baxterauto.com and has social profiles on LinkedIn.

How much revenue does Baxter Auto generate?

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As of April 2026, Baxter Auto's annual revenue is estimated to be $67M.

What is Baxter Auto's SIC code NAICS code?

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Baxter Auto's SIC code is 5511 - Motor Vehicle Dealers (New and Used) NAICS code is 4411 - Automobile Dealers.

How many employees does Baxter Auto have currently?

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As of April 2026, Baxter Auto has approximately 390 employees across 1 continents, including North America. Key team members include Cfo: K. Q.Chief Operating Officer & Managing Partner: S. A.Chief Financial Officer: D. S.. Explore Baxter Auto's employee directory with LeadIQ.

What industry does Baxter Auto belong to?

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Baxter Auto operates in the Retail Motor Vehicles industry.

What technology does Baxter Auto use?

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Baxter Auto's tech stack includes Cloudflare CDNMySQLoEmbedPreactChoicesAmazon ALBDatadogTradePending Snap.

What is Baxter Auto's email format?

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Baxter Auto's email format typically follows the pattern of FLast@baxterauto.com. Find more Baxter Auto email formats with LeadIQ.

When was Baxter Auto founded?

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Baxter Auto was founded in 1957.

Baxter Auto

Retail Motor VehiclesNebraska, United States201-500 Employees

Baxter Auto Group is one of the nation's leading automotive retail groups, serving the communities of Omaha and Lincoln, Nebraska, the greater Kansas City area, Madison, Wisconsin, and Colorado Springs, Colorado. The company operates 20 dealerships and represents eight of the nation's top automotive brands, including Ford, Lexus, Toyota, Audi, Volkswagen, Honda, Subaru, and Mercedes-Benz. 
 
At Baxter Auto, we have always had strong convictions around delivering the best customer experiences, valuing our employees, and contributing to our communities. These goals are the framework of our company’s Purpose, Vision, Mission, and Mindsets.
 
Our Purpose is to empower people with the freedom to experience a fulfilling life.
 
Our Vision is to be the retailer that best delivers the most remarkable experiences for our employees and guests.
 
Our Mission is to be great teammates to each other, to provide tremendous care to our guests, and to represent our manufacturer brands with excellence.
 
Our Mindsets are how we show up when we’re at our best and are the foundation for achieving our Purpose, Vision, and Mission.
- Win together
- Make it matter
- Be authentic
- Be caring
- Welcome differences
- Stay curious
 
We recently announced an additional investment of more than $10 million over the next five years in significant improvements to our overall employee experience. To us, a remarkable employee experience is focused around four key pillars:
- Well-being
- Purpose
- Growth
- Belonging
 
We focus on employee well-being by incorporating flexible workplace practices, competitive compensation, and benefits that foster physical, mental, and financial well-being. Some of our benefits include top-tier health insurance, flexible vacation & sick leave, paid parental leave, 401(k) plan, flexible work arrangements, vehicle discounts, and tuition reimbursements.

Section iconCompany Overview

Headquarters
17225 Burt Street Omaha, Nebraska 68118 United States
SIC Code
5511 - Motor Vehicle Dealers (New and Used)
NAICS Code
4411 - Automobile Dealers
Founded
1957
Employees
201-500

Section iconFunding & Financials

  • $250M$500M

    Baxter Auto's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    Baxter Auto's revenue is estimated to be in the range of $250M$500M

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