Insights

Expanding Market Presence Sonic Automotive is actively pursuing growth through acquisitions, such as the recent purchase of Audi New Orleans, and participation in high-profile industry events like the Gabelli Funds Automotive Symposium and the Sturgis Motorcycle Rally, indicating a strategic effort to strengthen its market share in both conventional automotive and powersports segments.

Technological Investment With a strategic focus on innovation, Sonic Automotive invests in advanced technology platforms and diverse tools like SQL, Mailjet, and SolarWinds, creating opportunities to introduce complementary software solutions, digital marketing tools, and data analytics services that can enhance customer engagement and operational efficiency.

Financial Strength As a Fortune 500 company with revenues estimated between one and ten billion dollars and a recent funding of 92 million dollars, Sonic Automotive demonstrates solid financial stability, making it an ideal candidate for partnership opportunities, financial services, and product offerings aimed at supporting large-scale automotive retail operations.

Customer Experience Focus Sonic Automotive emphasizes creating industry-leading guest experiences through strategic investments and innovative platforms, which opens avenues for customer service technology providers, experience enhancement solutions, and personalized engagement tools tailored for large automotive retail networks.

Leadership and Talent Growth With key personnel promotions and leadership appointments like the promotion of Dino Bernacchi to Chief Marketing Officer, Sonic Automotive shows commitment to strong management and talent development, indicating potential for collaboration with HR tech, training solutions, and leadership development services to support their organizational growth.

Sonic Automotive Tech Stack

Sonic Automotive uses 8 technology products and services including SQL, Mailjet, SolarWinds, and more. Explore Sonic Automotive's tech stack below.

  • SQL
    Database
  • Mailjet
    Email
  • SolarWinds
    Enterprise
  • Gympass
    Health Platform
  • OWL Carousel
    Javascript Libraries
  • jQuery UI
    Javascript Libraries
  • Constant Contact
    Marketing Automation
  • USPS
    Transportation And Fleet Management

Media & News

Sonic Automotive's Email Address Formats

Sonic Automotive uses at least 1 format(s):
Sonic Automotive Email FormatsExamplePercentage
First.Last@sonicautomotive.comJohn.Doe@sonicautomotive.com
94%
FirstLast@sonicautomotive.comJohnDoe@sonicautomotive.com
3%
Last.First@sonicautomotive.comDoe.John@sonicautomotive.com
2%
First.L@sonicautomotive.comJohn.D@sonicautomotive.com
1%

Frequently Asked Questions

What is Sonic Automotive's phone number?

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You can contact Sonic Automotive's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Sonic Automotive's stock symbol?

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Sonic Automotive is a publicly traded company; the company's stock symbol is SAH.

What is Sonic Automotive's official website and social media links?

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Sonic Automotive's official website is sonicautomotive.com and has social profiles on LinkedInCrunchbase.

How much revenue does Sonic Automotive generate?

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As of December 2025, Sonic Automotive's annual revenue is estimated to be $5B.

What is Sonic Automotive's SIC code NAICS code?

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Sonic Automotive's SIC code is 7538 - General Automotive Repair Shops NAICS code is 4411 - Automobile Dealers.

How many employees does Sonic Automotive have currently?

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As of December 2025, Sonic Automotive has approximately 10K employees across 6 continents, including North AmericaAsiaEurope. Key team members include Chief Executive Officer: N. S.Cfo & Partner: D. P.Chief Financial Officer: H. R. B.. Explore Sonic Automotive's employee directory with LeadIQ.

What industry does Sonic Automotive belong to?

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Sonic Automotive operates in the Retail Motor Vehicles industry.

What technology does Sonic Automotive use?

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Sonic Automotive's tech stack includes SQLMailjetSolarWindsGympassOWL CarouseljQuery UIConstant ContactUSPS.

What is Sonic Automotive's email format?

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Sonic Automotive's email format typically follows the pattern of First.Last@sonicautomotive.com. Find more Sonic Automotive email formats with LeadIQ.

How much funding has Sonic Automotive raised to date?

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As of December 2025, Sonic Automotive has raised $92M in funding. The last funding round occurred on May 13, 2009 for $92M.

When was Sonic Automotive founded?

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Sonic Automotive was founded in 1997.

Sonic Automotive

Retail Motor VehiclesNorth Carolina, United States10001+ Employees

Sonic Automotive, Inc., a Fortune 500 company based in Charlotte, North Carolina, is on a quest to become the most valuable diversified automotive retail and service brand in America. Our Company culture thrives on creating, innovating, and providing industry-leading guest experiences, driven by strategic investments in technology, teammates, and ideas that ultimately fulfill ownership dreams, enrich lives, and deliver happiness to our guests and teammates. As one of the largest automotive and powersports retailers in America, we are committed to delivering on this goal while pursuing expansive growth and taking progressive measures to be the leader in these categories. Our new platforms, programs, and people are set to drive the next generation of automotive and powersports guest experiences.

Section iconCompany Overview

Phone number
SIC Code
7538 - General Automotive Repair Shops
Stock Symbol
SAH
NAICS Code
4411 - Automobile Dealers
Founded
1997
Employees
10001+

Section iconFunding & Financials

  • $92M

    Sonic Automotive has raised a total of $92M of funding over 1 rounds. Their latest funding round was raised on May 13, 2009 in the amount of $92M.

  • $1B$10B

    Sonic Automotive's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $92M

    Sonic Automotive has raised a total of $92M of funding over 1 rounds. Their latest funding round was raised on May 13, 2009 in the amount of $92M.

  • $1B$10B

    Sonic Automotive's revenue is estimated to be in the range of $1B$10B

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