Market niche Target mid-sized Ireland-based corporate clients in the food and beverage services sector, leveraging BaxterStorey Ireland’s local presence and experience in workspace hospitality to position as a premium, customizable dining and catering partner.

Growth potential Capitalize on the company’s 51-200 employee base as a gateway to broader outsourcing deals with similar workplaces, offering scalable hospitality programs, employee dining plans, and on-site catering solutions.

Tech enablement Highlight use of modern tech stack (SEO tools, analytics, and web compliance) as a selling point for data-driven menu planning, guest experience optimization, and measurable efficiency gains for client facilities teams.

Brand equity Leverage BaxterStorey Ireland’s distinctive branding and slogan to pitch differentiated experiences, creative cuisine, and bespoke service models that align with innovative workplace culture initiatives.

Expansion readiness Position as a partner for future facility expansions or migrations, offering flexible service scopes and transition support to capture opportunities when clients scale their campuses or relocate offices.