Sustainability Recognition BaxterStorey’s recent Gold Standard Accreditation for learning excellence demonstrates their commitment to quality and continuous improvement, positioning them as a trusted partner for organizations valuing sustainable and excellence-driven hospitality solutions.

Strategic Partnerships The company's collaborations with prestigious institutions such as Worcester College and the University of Oxford, as well as strategic tech integrations like Zucchetti at Heathrow, indicate an openness to bespoke, high-end client partnerships that can be expanded to other enterprise segments.

Technological Innovation Utilizing advanced tech platforms including Planday and TCPOS suggests BaxterStorey’s focus on improving service speed and accuracy, offering an opportunity to pitch integrated digital solutions for clients seeking modern, efficient hospitality services.

Market Position & Revenue With an established revenue range of $50M to $100M and a sizable workforce of up to 5,000 employees, BaxterStorey is well positioned to deliver large-scale catering and hospitality projects, making it a prime target for enterprise clients.

Industry Engagement Active participation in industry events and awards recognition indicates a proactive stance in maintaining visibility and credibility, providing openings to offer innovative event services or sponsorship opportunities aligned with their brand positioning.