Legacy and Expertise Bay City Flower Company has over a century of experience in cultivating high-quality, specialty flowers, establishing a strong reputation and loyal customer base that can be leveraged for premium product offerings or partnership opportunities.

Recent Asset Sale The company's sale of key hydrangea genetics and assets to Syngenta Group in 2020 indicates a strategic shift, suggesting opportunities to collaborate with or position products to former partners and leverage their expanded genetic portfolio.

Market Position Operating in the wholesale floral market with revenue ranging between $10M and $25M and a moderate workforce, the company presents a tailored opportunity for targeted sales efforts towards high-end growers and specialty retailers interested in premium flowers.

Geographic Advantage Located in Half Moon Bay, California, the company's ideal coastal climate supports the cultivation of distinctive, high-quality flowers, enabling sales pitches focused on premium, locally-grown, and sustainable floral products appealing to eco-conscious buyers.

Growth Potential Despite recent asset divestitures, the company's long-standing history and focus on innovation suggest opportunities to introduce new varieties, cultivation technologies, or sustainable packaging solutions to enhance their product offerings and expand their market reach.