Insights

Scale and Reach Bayard publishes a large portfolio of titles and books with a global reader base, indicating substantial opportunities for multi-channel advertising, sponsorships, and cross-promotion across print, digital, audio-visual content, and events.

Diversified Digital With over 200 digital properties including websites, apps, blogs, online stores and YouTube channels, there are broad avenues for digital marketing services, SEO optimization, content partnerships, and monetization strategies to boost advertiser value.

Content & Production Established audio-visual production capabilities (films, animations, podcasts, radio, music) create opportunities to sell creative services, licensing, and syndicated content to brands seeking branded entertainment and podcast sponsorships.

Global Network A vast contributor network of freelance journalists and authors, plus international footprint, enables collaboration-focused sales in rights licensing, distributed publishing, and professional services like advertising consulting.

Strategic Expansion Recent acquisitions including Kingoland signal diversification into entertainment and attractions; cross-sell potential with publishing, media, and experience-based offerings for advertisers, sponsors, and licensing partners.

Bayard Tech Stack

Bayard uses 8 technology products and services including Nedstat, Atlassian, TikTok, and more. Explore Bayard's tech stack below.

  • Nedstat
    Analytics
  • Atlassian
    Application Development & Management
  • TikTok
    Audio, Video, Graphics
  • Amazon
    E-commerce
  • Kotlin
    Programming Languages
  • Android
    Programming Languages
  • Yoast SEO
    Search Engines
  • Microsoft SharePoint Online
    Team Collaboration

Bayard's Email Address Formats

Bayard uses at least 2 format(s):
Bayard Email FormatsExamplePercentage
First.Last@groupebayard.comJohn.Doe@groupebayard.com
82%
FirstLast@groupebayard.comJohnDoe@groupebayard.com
10%
FLast@groupebayard.comJDoe@groupebayard.com
5%
First-Last@groupebayard.comJohn-Doe@groupebayard.com
3%
First.Last@bayard-presse.comJohn.Doe@bayard-presse.com
90%
Last.First@bayard-presse.comDoe.John@bayard-presse.com
6%
First.Middle@bayard-presse.comJohn.Michael@bayard-presse.com
3%
First.MiddleLast@bayard-presse.comJohn.MichaelDoe@bayard-presse.com
1%

Frequently Asked Questions

Where is Bayard's headquarters located?

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Bayard's main headquarters is located at 18 Rue Barbès Montrouge, Île-de-france 92120 France. The company has employees across 5 continents, including EuropeNorth AmericaAsia.

What is Bayard's phone number?

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You can contact Bayard's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Bayard's stock symbol?

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Bayard is a publicly traded company; the company's stock symbol is BDI.

What is Bayard's official website and social media links?

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Bayard's official website is groupebayard.com and has social profiles on LinkedIn.

What is Bayard's NAICS code?

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Bayard's NAICS code is 51111 - Newspaper Publishers.

How many employees does Bayard have currently?

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As of June 2026, Bayard has approximately 1.2K employees across 5 continents, including EuropeNorth AmericaAsia. Key team members include Chief Executive Officer: F. M.Chief Product Officer: G. C.Vice President Of Marketing, Digital Strategy, Customer Experience Usa: E. B.. Explore Bayard's employee directory with LeadIQ.

What industry does Bayard belong to?

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Bayard operates in the Newspaper Publishing industry.

What technology does Bayard use?

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Bayard's tech stack includes NedstatAtlassianTikTokAmazonKotlinAndroidYoast SEOMicrosoft SharePoint Online.

What is Bayard's email format?

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Bayard's email format typically follows the pattern of First.Last@groupebayard.com. Find more Bayard email formats with LeadIQ.

When was Bayard founded?

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Bayard was founded in 1873.

Bayard

Newspaper PublishingÎle-de-france, France1001-5000 Employees

Bayard is a French media group focused on newspaper publishing and book publishing, based in Montrouge in the Île-de-France region. It operates a diverse portfolio that includes 120 press titles—70 published in France—and a catalog of about 5,500 books, with more than 800 new titles released each year. The company also runs a substantial digital footprint, with hundreds of websites, apps, blogs, online stores and several YouTube channels, and it provides services to professionals such as advertising consulting, rights sales and subcontracted publishing, alongside an audio-visual production arm that covers film animation, podcasts, radio and music. Bayard reaches a global audience, with an expansive network of journalists, publishers, designers and marketing and sales teams—together serving around 36 million readers worldwide, including roughly 5 million subscribers. The group operates through a large, international network of contributors and content creators and, in April 2026, it expanded into entertainment by acquiring the Kingoland amusement park.

Section iconCompany Overview

Headquarters
18 Rue Barbès Montrouge, Île-de-france 92120 France
Phone number
Stock Symbol
BDI
NAICS Code
51111 - Newspaper Publishers
Founded
1873
Employees
1001-5000

Section iconFunding & Financials

  • $25M$50M

    Bayard's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Bayard's revenue is estimated to be in the range of $25M$50M

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