Expansion into new markets Elanco's recent acquisitions of manufacturing facilities in the United Kingdom and the United States present sales opportunities for products and services in these regions, tapping into the growing demand for animal health solutions.

Tech stack leverage By utilizing a varied tech stack including Taboola, Python, and LinkedIn Insight Tag, Elanco can leverage digital tools for targeted sales and marketing strategies to reach a wider audience and drive product adoption.

Strategic board additions The appointment of Dr. Stacey Ma to Elanco's Board of Directors adds expertise that can be leveraged in sales pitches, enhancing credibility and potentially opening doors to new business partnerships.

Investments in facilities Elanco's significant investments in facilities, such as the $130 million expansion in Kansas, signal growth opportunities that can be translated into increased sales through enhanced production capacity and expanded product lines.

Legal challenges as opportunities While facing legal challenges due to lawsuits, Elanco can turn the situation into a sales opportunity by addressing concerns transparently and showcasing the integrity of its operations to build trust with existing and potential customers.