Niche Health Shot Target buyers who value functional nutrition and convenient energy solutions, emphasizing BAZI as a 2-ounce, high-nutrient shot with a blend of eight super fruits and essential vitamins and minerals.

Athlete Endorsements Leverage current endorsements from Olympic and elite athletes to pursue partnerships with sports teams, fitness clubs, endurance events, and athletic sponsorship programs.

Small Team, Agility With a lean team and startup footprint, position as a fast-moving supplier for co-branding, private label, or regional pilot programs to accelerate go-to-market in performance nutrition channels.

Digital Presence Capitalize on existing e-commerce setup (WooCommerce) and robust online branding to upsell bundles, starter kits, or subscription models targeting health-conscious consumers and gym-goers.

Competitive Benchmark Identify mid-market bite-sized opportunities by aligning with comparable players (Zevia, Celsius, Sambazon) to target retail partnerships, DTC expansion, and regional grocery placements.