Niche Premium Product Bazi's focus on nutritious, performance-enhancing energy shots made from super fruits presents an opportunity to target health-conscious consumers, athletes, and wellness brands looking for high-quality functional beverages.

Growing Athletic Endorsements With a loyal following among elite athletes and Olympic endorsers, there is potential to expand partnerships with sports teams, fitness centers, and athlete-sponsored events to boost brand visibility and drive sales.

Market Expansion Potential Given the company's emphasis on scientifically-backed ingredients and health benefits, there is scope to develop new product lines or enter international markets aligned with health and wellness trends.

Digital Presence Utilization Leveraging their existing e-commerce platform and educational content can be an effective way to reach a broader audience and increase direct-to-consumer sales, especially through health and nutrition segments.

Competitive Positioning Positioned alongside brands like Celsius and Zevia, Bazi can capitalize on the growing demand for functional and clean-label beverages by highlighting its natural ingredients and scientifically supported benefits to differentiate from competitors.