Growth Potential Leverage existing two Texas locations and a mature e-commerce tech stack to scale regional reach and online sales, including online ordering for grills, outdoor kitchens, and accessories, plus potential installer partnerships.

Financing Advantage Promote Bread Financial financing to ease purchase of high-ticket items like grills and outdoor kitchens, increasing average order value and reducing barriers for homeowners.

Marketing Optimization Maximize Klaviyo, Judge.me, and Boomerang to execute personalized email campaigns, product reviews, and post purchase follow ups, while AppNexus enables retargeting to boost accessory sales.

Upsell Opportunities Expand services and bundles with professional installation, maintenance plans, and design consultations, while building relationships with local contractors and landscape designers for turnkey outdoor living projects.

Partnerships Positioning Strengthen Central Texas Original positioning by collaborating with homebuilders, real estate developers, and local events to attract new homeowners and increase showroom foot traffic.