Global scale BDA operates in over 50 locations with 1001-5000 employees and serves iconic brands across sports, entertainment, automotive, technology, and more. Opportunity: cross-sell branded merchandise, e-commerce, and fulfillment capabilities to large-enterprise clients with complex global needs.

Leadership changes Recent promotions and new hires in sports and entertainment licensing plus a new Chief Operating Officer indicate a focus on expanding strategic accounts and operational capability. Opportunity: engage senior decision-makers in licensing, sponsorships, and large-scale promotional campaigns.

Expansion & M&A Acquisition of Harper + Scott and ongoing growth initiatives suggest an intent to broaden design capabilities and client coverage. Opportunity: propose integrated merch design, premium branding services, and scalable supply chain solutions for multi-brand portfolios.

Operational efficiency New COO overseeing global operations and supply chain points to emphasis on inventory management, logistics, and fulfillment excellence. Opportunity: pitch end-to-end solutions including just-in-time inventory, warehousing, and international distribution for enterprise clients.

Industry leadership As a premier Merchandise Agency with marquee clients (MLB, Johnson & Johnson, The Home Depot, NBC) and a large global footprint, BDA is positioned for high-value, long-term partnerships. Opportunity: target multi-year branding programs, licensing collaborations, and large-scale event activations with measurable ROAS.