Expanding Global Operations BDA's recent acquisition of Harper + Scott and SwagUp demonstrates its strategic focus on expanding its global footprint and enhancing its product and service offerings. This creates opportunities to collaborate on large-scale, international merchandise campaigns across diverse markets.

Leadership Growth The appointment of Kelly Bengston as COO and the promotion of Stuart Shepherd to Managing Director EMEA indicate a strong emphasis on strengthening operational leadership and supply chain management, opening potential for optimized logistics partnerships and supply chain solutions.

Diverse Client Portfolio With a roster of high-profile clients across sports, entertainment, healthcare, and retail sectors, BDA offers opportunities to deliver customized, high-impact promotional merchandise that can boost brand engagement campaigns for a broad range of industries.

Technological Capabilities Utilizing advanced tools like Magento, Adobe Illustrator, and custom software, BDA is positioned to support innovative, tech-enabled branding solutions, allowing sales teams to pitch comprehensive e-commerce and digital merchandise platforms to modern clients.

Financial Scale and Market Position As the largest independent branded merchandise agency with revenue estimated between one and ten billion dollars, BDA offers a substantial opportunity for partners to tap into a well-established, resource-rich organization for large-scale promotional projects.