BDW Employee Directory

Higher EducationColorado, United States51-200 Employees

BDW is an experimental design laboratory within the ATLAS Institute at the University of Colorado Boulder. Based in Boulder, Colorado, it examines how digital environments influence the future of learning, work, and play. The lab merges creativity and technology to develop innovative learning and business models for the creative industries. Its participants include full-time graduate students, executives from major global companies, and entrepreneurial middle school students who share a commitment to ongoing cultural change.

BDW relies on open and sometimes radical collaboration, blending divergent thinking with systems thinking to form creative leadership teams. Operating within a university setting, the initiative emphasizes research and teaching that support innovation in the creative economy and adaptation to rapid change in the 21st century.

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