Beachwaver Co.

RetailIllinois, United States11-50 Employees

Beachwaver Co. is a Chicago-based retailer focused on hair styling tools, highlighted by its patented rotating curling irons that helped reshape professional and consumer approaches to curling. The company was founded in 2010 by hair stylist Sarah Potempa and her sisters, and it has grown into a globally distributed brand with ongoing emphasis on research and development to bring new products to market. Its stated priorities include innovation, accessibility, sustainability, and empowerment, and it serves a range of customers from professional stylists to everyday users seeking reliable tools for creating defined waves.

It operates within the retail segment of the beauty industry, leveraging a small to mid sized operation to support a global reach. In 2026 Beachwaver announced several creator collaborations, including a limited edition Cherry on Top product released in June with creator Kelsey Martinez, reflecting its engagement with creator-led partnerships. The company maintains its base in Chicago while continuing product development to expand its offerings and presence in the market.

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