Boutique Wedding Focus Target couples and boutique events seeking timeless floral design and personalized decor, emphasizing a high-touch, schedule-a-meeting approach to convert weddings and intimate corporate events into repeat business.

Scale Opportunity Leverage their current small team to position premium, high-margin services for weddings and events, while offering streamlined packages that can upsell decor, staging, and coordination without overextending their capacity.

Digital Presence Capitalize on their Showit website and integrated analytics stack to run targeted campaigns, retargeting, and content marketing aimed at high-intent search terms in weddings, corporate events, and social gatherings.

Revenue Growth Explore partnerships or channel deals with larger florists and event suppliers to access bigger projects, cross-sell complementary services like event design and planning, and scale revenue toward the mid-hundreds of thousands.

Competitive Position Differentiate through timeless design aesthetic and flexible event versatility, while offering case studies or testimonials to compete with larger players by showcasing personalized service, reliability, and bespoke decor solutions.