Leverage Florist Network Position FTD's nationwide network of expert florists as a core differentiator for corporate gifting and event programs, enabling scalable national orders with local delivery.

Corporate Gifting Develop a formal B2B program with tiered pricing, contract gifting, and recurring orders for businesses, weddings, and event planners to drive predictable revenue and higher ARPU.

Data-driven Marketing Capitalize on analytics and optimization tools in the stack to segment customers, personalize bundles (flowers plus gifts), and boost conversion across channels.

Logistics Excellence Utilize UPS integration to offer reliable, time-sensitive delivery options, partnerships with corporate accounts, and potential white-label shipping for partner brands.

Strategic Partnerships Expand reach through channel partnerships with wedding planners, hotels, corporate event venues, and related retailers to cross-sell florals, gifts, and decor.