Wholesale Expansion Beaver Creek already serves wholesale distributors with palletized firewood. There is a clear opportunity to formalize a scalable distributor program, expand geographic reach beyond Michigan, and offer private-label or branded bundles to attract larger regional retailers.

Digital Channel Optimization Current Wix eCommerce setup provides a foundation for online sales. Implement a dedicated B2B wholesale portal with bulk pricing, real-time inventory, and easy reordering; integrate with CRM/ERP to capture, qualify, and grow wholesale leads from garden centers, lumber yards, and biomass users.

Sustainability Advantage Positioning around sustainable sourcing and potential certifications could unlock demand from eco-conscious retailers and municipal procurement programs. Consider FSC or similar credentials and transparent carbon footprint reporting to justify premium pricing or access to green procurement.

Tech Enabled Ops Leverage Google Cloud and existing tech stack to implement inventory management, demand forecasting, and streamlined CRM for wholesale accounts. Data-driven replenishment and pricing can reduce stockouts and improve margins as you scale.

Logistics Cost Optimization Palleted firewood packaging and shipping drive cost. Explore packaging size optimization, pallet utilization, and partnerships with 3PLs or freight brokers to lower transport costs and enable entry into new regional markets.