Insights

Digital Expansion Bebe has maintained a strong online presence through bebe.com, launched in 1998, which serves both US and international markets. This longstanding e-commerce platform presents a key opportunity for targeted digital marketing and personalized shopping experiences to increase online sales and customer loyalty.

Fashion Collaborations Recent collaborations like the Bebe x Ciara capsule collection highlight the brand’s ability to partner with influential figures and launch exclusive product lines. Partnering with more celebrities or influencers could attract new customer segments and boost seasonal sales.

Market Positioning Bebe targets confident, modern women with a sophisticated yet sensual fashion aesthetic, positioned as a premium yet accessible brand. Tailored marketing efforts emphasizing this lifestyle can enhance customer engagement and drive boutique traffic both in-store and online.

Specialized Offerings The brand's ability to offer branded merchandise and exclusive collections indicates potential cross-promotion and upselling opportunities, especially by highlighting signature pieces or limited-edition releases to create buzz and customer retention.

Strategic Partnerships Recent partnerships with companies like OAMSkin LLC and collaborations in back-to-school campaigns suggest opportunities to expand into new product categories or co-branded initiatives, appealing to broader demographics and increasing overall sales channels.

bebe Tech Stack

bebe uses 8 technology products and services including Dynamic Yield, UserWay, Cart Functionality, and more. Explore bebe's tech stack below.

  • Dynamic Yield
    A/B Testing
  • UserWay
    Accessibility
  • Cart Functionality
    E-commerce
  • Goober
    Javascript Libraries
  • Cordial
    Marketing
  • Klaviyo
    Marketing Automation
  • hCaptcha
    Security
  • Pinterest
    Visual And User Generated Content Marketing

Media & News

bebe's Email Address Formats

bebe uses at least 1 format(s):
bebe Email FormatsExamplePercentage
FLast@bebe.comJDoe@bebe.com
61%
FirstL@bebe.comJohnD@bebe.com
20%
First_Last@bebe.comJohn_Doe@bebe.com
12%
First.Last@bebe.comJohn.Doe@bebe.com
7%

Frequently Asked Questions

Where is bebe's headquarters located?

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bebe's main headquarters is located at 1500 N El Centro Ave, Los Angeles, California, US. The company has employees across 6 continents, including North AmericaAsiaEurope.

What is bebe's phone number?

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You can contact bebe's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is bebe's stock symbol?

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bebe is a publicly traded company; the company's stock symbol is BEBE.

What is bebe's official website and social media links?

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bebe's official website is bebe.com and has social profiles on LinkedInCrunchbase.

What is bebe's NAICS code?

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bebe's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does bebe have currently?

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As of October 2025, bebe has approximately 1.3K employees across 6 continents, including North AmericaAsiaEurope. Key team members include Ceo: A. B.Chief Financial Officer And Treasurer: P. H.Vice President Of E-Commerce: X. H.. Explore bebe's employee directory with LeadIQ.

What industry does bebe belong to?

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bebe operates in the Retail Apparel and Fashion industry.

What technology does bebe use?

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bebe's tech stack includes Dynamic YieldUserWayCart FunctionalityGooberCordialKlaviyohCaptchaPinterest.

What is bebe's email format?

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bebe's email format typically follows the pattern of FLast@bebe.com. Find more bebe email formats with LeadIQ.

When was bebe founded?

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bebe was founded in 1976.

bebe

Retail Apparel and FashionUnited States1001-5000 Employees

Bebe is the go-to destination for chic, contemporary fashion. The brand evokes a mindset - an attitude, not an age. It's a true original, always defining fashion's next stride forward. Designed for the confident, sexy, modern woman, Bebe is a global label that embodies a sensual, sophisticated lifestyle.

Chairman and Founder Manny Mashouf opened the first bebe boutique in 1976 in San Francisco. Recognizing a demographic that was neither junior nor bridge, Manny created the first contemporary fashion brand. Over 35 years later, bebe has established itself as one of the world's top fashion retailers.

bebe STORES

Within its stores and on bebe.com, bebe seeks to create an upscale, visually stimulating boutique environment while providing top-notch service to ensure an exceptional shopping experience. Stylists are knowledgeable, passionate about fashion and skilled at addressing clients' styling needs. bebe also offers a line of merchandise branded with the distinctive bebe logo for those who love to wear the bebe name.

bebe markets its merchandise under the bebe and bebe outlet names through more than 200 retail stores, more than 100 international-licensee operated stores and bebe.com. 

bebe.com
Launched in 1998, bebe.com continues the bebe store experience and provides a complete assortment of bebe merchandise to clients in the United States and internationally.

Section iconCompany Overview

Headquarters
1500 N El Centro Ave, Los Angeles, California, US
Phone number
Website
bebe.com
Stock Symbol
BEBE
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
1976
Employees
1001-5000

Section iconFunding & Financials

  • $1B$10B

    bebe's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    bebe's revenue is estimated to be in the range of $1B$10B

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