Insights

Niche Market Focus Because specializes exclusively in products for older adults, creating a strong opportunity to expand product offerings and partnership channels targeting this demographic's unique needs.

Growing Customer Base With over 450,000 customers served and partnerships with major retailers like Target, Amazon, CVS, and Walmart, there is significant potential to scale distribution and increase sales volume through existing and new retail channels.

Strategic Partnerships The recent collaboration with the National Diaper Bank Network highlights an openness to partnerships that support community and health initiatives, which can be leveraged for co-marketing and increasing brand loyalty among health-conscious consumers.

Technology Leverage Utilizing a modern tech stack including cloud services, React, and payment solutions like Google Pay, the company is well-positioned to enhance digital shopping experiences and introduce new e-commerce features to capture more online sales.

Financial Stability With revenue estimates between 25 and 50 million dollars backed by 35 million dollars in funding, there is ample financial capacity to invest in product development, marketing, and expanding market reach within the senior care product industry.

Because Tech Stack

Because uses 8 technology products and services including Cloudflare, React, Boomerang, and more. Explore Because's tech stack below.

  • Cloudflare
    Content Management System
  • React
    Javascript Frameworks
  • Boomerang
    Javascript Libraries
  • Preact
    Javascript Libraries
  • Google Pay
    Payment Processing
  • HSTS
    Security
  • Frequently Bought Together
    Web Platform Extensions
  • AddShoppers
    Widgets

Because's Email Address Formats

Because uses at least 1 format(s):
Because Email FormatsExamplePercentage
First@becausemarket.comJohn@becausemarket.com
44%
FLast@becausemarket.comJDoe@becausemarket.com
10%
First.Last@becausemarket.comJohn.Doe@becausemarket.com
2%
First@becausemarket.comJohn@becausemarket.com
44%

Frequently Asked Questions

Where is Because's headquarters located?

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Because's main headquarters is located at 350 Cambridge Ave, Palo Alto, California 94306, US. The company has employees across 5 continents, including North AmericaAfricaAsia.

What is Because's official website and social media links?

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Because's official website is becausemarket.com and has social profiles on LinkedInCrunchbase.

What is Because's NAICS code?

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Because's NAICS code is 446 - Health and Personal Care Stores.

How many employees does Because have currently?

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As of October 2025, Because has approximately 70 employees across 5 continents, including North AmericaAfricaAsia. Key team members include Ceo | Co-Founder | Board Member: A. S.Chief Commercial Officer (cco): L. A.Vp, Finance: T. D.. Explore Because's employee directory with LeadIQ.

What industry does Because belong to?

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Because operates in the Retail Health and Personal Care Products industry.

What technology does Because use?

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Because's tech stack includes CloudflareReactBoomerangPreactGoogle PayHSTSFrequently Bought TogetherAddShoppers.

What is Because's email format?

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Because's email format typically follows the pattern of First@becausemarket.com. Find more Because email formats with LeadIQ.

How much funding has Because raised to date?

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As of October 2025, Because has raised $35M in funding. The last funding round occurred on Nov 04, 2021 for $35M.

When was Because founded?

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Because was founded in 2017.

Because

Retail Health and Personal Care ProductsUnited States51-200 Employees

At Because, we celebrate older adults and their ever-evolving lives. Our mission is to empower our customers to lead independent and fulfilling lives. We bring industry-leading products that help older adults manage the physical realities of age. 

We started in 2017 with a simple goal- to make it easier for older adults and their families to access the products they need. Today, we are on our way to becoming the #1 trusted brand for older adults. Our unique approach sets us apart, with an exclusive focus on the specific needs of older adults, and a commitment to exceptional customer service with 24/7 assistance available 365 days a year.

Our commitment to excellence has earned us recognition as an Inc. Best in Business 2022 honoree, Inc. Best Workplaces 2025 honoree,  and our products have been featured in Forbes, CBS, and Fast Company. We’re also proud to be a Certified Great Place to Work, reflecting our dedication not only to our customers but also to our team.

Since our founding, we have helped over 450,000 customers get the products they need to live at their best. Because products can be found online at BecauseMarket.com, Target.com,  Amazon, CVS, and Walmart.

Learn more about us at https://becausemarket.com/pages/careers.

Section iconCompany Overview

Headquarters
350 Cambridge Ave, Palo Alto, California 94306, US
NAICS Code
446 - Health and Personal Care Stores
Founded
2017
Employees
51-200

Section iconFunding & Financials

  • $35M

    Because has raised a total of $35M of funding over 4 rounds. Their latest funding round was raised on Nov 04, 2021 in the amount of $35M.

  • $25M$50M

    Because's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $35M

    Because has raised a total of $35M of funding over 4 rounds. Their latest funding round was raised on Nov 04, 2021 in the amount of $35M.

  • $25M$50M

    Because's revenue is estimated to be in the range of $25M$50M

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