Insights

Product Expansion Bed Threads has successfully expanded its product line beyond bedding to include linen waffle robes and sleepwear, creating opportunities to upsell and cross-sell to existing customers and attract new clientele looking for high-quality linen products for all aspects of their life.

Brand Visibility By launching new product lines and receiving coverage in various media outlets for their innovative offerings, Bed Threads has increased its brand visibility. Leveraging this media attention can help drive sales by capitalizing on the interest generated and reaching a wider audience.

Online Presence With a strong online presence through their website and digital marketing tools like Microsoft Advertising, Facebook Pixel, and Cloudflare, Bed Threads is well-positioned to drive online sales. Optimizing digital marketing strategies and enhancing the e-commerce experience can further boost sales.

Competitive Pricing Bed Threads' focus on offering high-quality, 100% French flax linen at an affordable price point differentiates them in the market. Emphasizing the value proposition of quality products at competitive prices can attract price-conscious customers and drive sales growth.

Collaboration Opportunities Given the availability of technology partnerships like Rakuten and payment options like PayPal, Bed Threads can explore collaborations and partnerships to expand reach and drive sales. Collaborating with complementary brands or utilizing affiliate marketing can open up new sales channels.

Bed Threads Tech Stack

Bed Threads uses 8 technology products and services including Microsoft Advertising, Rakuten, Facebook Pixel, and more. Explore Bed Threads's tech stack below.

  • Microsoft Advertising
    Advertising
  • Rakuten
    Affiliate Advertising Networks
  • Facebook Pixel
    Analytics
  • Cloudflare
    Content Management System
  • PayPal
    Payment Processing
  • Searchanise
    Search Engines
  • X-XSS-Protection
    Security
  • X-Content-Type-Options
    Web & Portal Technology

Bed Threads's Email Address Formats

Bed Threads uses at least 1 format(s):
Bed Threads Email FormatsExamplePercentage
First@bedthreads.com.auJohn@bedthreads.com.au
30%
First.Last@bedthreads.com.auJohn.Doe@bedthreads.com.au
20%
First@bedthreads.com.auJohn@bedthreads.com.au
30%
First.Last@bedthreads.com.auJohn.Doe@bedthreads.com.au
20%

Frequently Asked Questions

Where is Bed Threads's headquarters located?

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Bed Threads's main headquarters is located at Sydney, NSW 2204 AU. The company has employees across 3 continents, including OceaniaNorth AmericaSouth America.

What is Bed Threads's official website and social media links?

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Bed Threads's official website is bedthreads.com.au and has social profiles on LinkedIn.

How much revenue does Bed Threads generate?

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As of May 2025, Bed Threads's annual revenue reached $3.8M.

How many employees does Bed Threads have currently?

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As of May 2025, Bed Threads has approximately 24 employees across 3 continents, including OceaniaNorth AmericaSouth America. Key team members include Chief Financial Officer: A. C.Head Of Ecommerce: J. T.Head Of Brand: S. S.. Explore Bed Threads's employee directory with LeadIQ.

What industry does Bed Threads belong to?

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Bed Threads operates in the Retail industry.

What technology does Bed Threads use?

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Bed Threads's tech stack includes Microsoft AdvertisingRakutenFacebook PixelCloudflarePayPalSearchaniseX-XSS-ProtectionX-Content-Type-Options.

What is Bed Threads's email format?

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Bed Threads's email format typically follows the pattern of . Find more Bed Threads email formats with LeadIQ.
Bed Threads

Bed Threads

RetailNew South Wales, Australia11-50 Employees

When we moved into a new apartment back in 2014, we wanted to sleep in pure, 100% linen bedding that came complete with all of the trimmings.

It had to be high-quality, simple to wash, easy on the environment, affordable and beautiful. Reasonable enough, right? We scanned far and wide and researched online and in stores—but nothing we found ticked all our boxes. Either we were forced to go overbudget, upsold into a bunch of extras we didn’t need or generally underwhelmed with the quality of what we could find.

And so Bed Threads was born. We’ve done the maths and our equation is simple: high quality, pure, 100% French flax linen at a price point you won’t lose sleep over. We think it’s silly to have to compromise a good night’s sleep because of high cost or low quality.

Our signature sets include two pillowcases, a duvet cover and a fitted sheet, and we deliver free Australia-wide. The only catch? The extra hours of sleep you’ll clock that have been eluding you until now.

Genevieve and Alan
Founders, Bed Threads

Section iconCompany Overview

Headquarters
Sydney, NSW 2204 AU
Employees
11-50

Section iconFunding & Financials

  • $10M

    Bed Threads's revenue is in the range of $10M

Section iconFunding & Financials

  • $10M

    Bed Threads's revenue is in the range of $10M

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