Insights

Personalization & Customization Bed Threads' flagship Build Your Own Bedding Bundle™ highlights a strong customer preference for personalized and customizable home essentials. This presents an opportunity to upsell related personalized home products or expand customization options into other categories such as linens, sleepwear, and accessories.

Product Expansion Opportunities The company's recent expansion into linen robes and sleepwear lines demonstrates a willingness to diversify product offerings. Sales efforts could focus on cross-promoting these new product categories to existing bedding customers and exploring additional home comfort accessories that align with natural, high-quality linen products.

Engaged Customer Base Partnering with artists and creatives for monthly home tours indicates an engaged and community-oriented customer base that values aesthetics and lifestyle inspiration. Marketing collaborations or exclusive limited-edition collections could strengthen customer loyalty and attract new buyers interested in style and craftsmanship.

Sustainable & Natural Focus The emphasis on 100% linen products and natural textiles aligns with growing consumer trends towards sustainability and eco-friendly home goods. Promoting sustainable practices and eco-conscious materials can serve as a key differentiator and attract environmentally conscious consumers.

Market Position & Growth Potential While current revenue is modest, Bed Threads operates within a competitive niche alongside well-established brands. Targeted outreach emphasizing product quality, customization, and lifestyle branding can help scale sales and expand market share among consumers seeking personalized, natural home essentials.

Bed Threads Tech Stack

Bed Threads uses 8 technology products and services including Bing Ads, AWIN, Adobe, and more. Explore Bed Threads's tech stack below.

  • Bing Ads
    Advertising Networks
  • AWIN
    Affiliate Advertising Networks
  • Adobe
    Audio, Video, Graphics
  • Cloudflare
    Content Management System
  • Trustpilot
    Online Review Management
  • Searchanise
    Search Engines
  • HSTS
    Security
  • Pinterest
    Visual And User Generated Content Marketing

Bed Threads's Email Address Formats

Bed Threads uses at least 1 format(s):
Bed Threads Email FormatsExamplePercentage
First@bedthreads.com.auJohn@bedthreads.com.au
29%
First.Last@bedthreads.com.auJohn.Doe@bedthreads.com.au
21%
First@bedthreads.com.auJohn@bedthreads.com.au
29%
First.Last@bedthreads.com.auJohn.Doe@bedthreads.com.au
21%

Frequently Asked Questions

What is Bed Threads's official website and social media links?

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Bed Threads's official website is bedthreads.com.au and has social profiles on LinkedIn.

What is Bed Threads's NAICS code?

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Bed Threads's NAICS code is 44-45 - Retail Trade.

How many employees does Bed Threads have currently?

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As of December 2025, Bed Threads has approximately 26 employees across 4 continents, including OceaniaNorth AmericaEurope. Key team members include Coo: W. F.Chief Financial Officer: A. C.Head Of Ecommerce: J. T.. Explore Bed Threads's employee directory with LeadIQ.

What industry does Bed Threads belong to?

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Bed Threads operates in the Retail industry.

What technology does Bed Threads use?

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Bed Threads's tech stack includes Bing AdsAWINAdobeCloudflareTrustpilotSearchaniseHSTSPinterest.

What is Bed Threads's email format?

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Bed Threads's email format typically follows the pattern of First@bedthreads.com.au. Find more Bed Threads email formats with LeadIQ.

Bed Threads

RetailNew South Wales, Australia11-50 Employees

Make yourself at home.

We think a home should be comfortable. Inviting. Unintimidating. And above all, yours.

When interiors all started to feel the same, Bed Threads did things differently. We’re all about colour, creativity, and inspiring anyone to make their home their own – even if you’re not in your dream space just yet. It’s what compelled us to innovate a truly modern way to make the bed. We call it Build Your Own Bedding Bundle™ and it’s now our bestselling, flagship product that lets you completely customise your dream bed (in millions of unique combinations, no less). 

Our ever-expanding colour range and line-up of home essentials ensure you never run out of new ways to express your personal style. To keep you inspired, we partner with artists and creatives the world over to share their spaces through our monthly home tour series The Makers. 

But the space we’re always dreaming about? It’s yours – and the creative ways you make our products part of your home is still what gets us out of bed each morning.

After all, there really is no such thing as the perfect home; there is only the perfect home for you.

Section iconCompany Overview

NAICS Code
44-45 - Retail Trade
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    Bed Threads's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Bed Threads's revenue is estimated to be in the range of $1M$10M

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