Insights

Strong Market Presence With revenue ranging between 1 million to 10 million and a focused niche in premium bedding and home essentials, Bed Threads presents opportunities for partnerships with premium and lifestyle brands seeking exclusive collaborations or co-branded collections.

Innovative Customization The flagship Build Your Own Bedding Bundle™ offers a unique customization experience, suggesting potential for upselling personalized products, as well as expanding tailored home solutions to attract customers seeking bespoke home decor options.

Expanding Product Range Recent launches of linen robes, sleepwear, and threads indicate a strategy of diversifying product offerings within linen and homewear, providing opportunities to cross-sell or bundle products across categories to increase average order value.

Collaboration & Inspiration Partnering with artists and creatives through initiatives like The Makers series enhances brand storytelling and engagement, which can be leveraged to develop exclusive collections or influencer-led campaigns that attract style-conscious consumers.

Growing Customer Engagement The use of online review platforms like Trustpilot and a presence on visual platforms like Pinterest indicates emphasis on customer feedback and visual inspiration, creating a pathway for targeted marketing campaigns and new product developments aligned with consumer preferences.

Bed Threads Tech Stack

Bed Threads uses 8 technology products and services including Bing Ads, AWIN, Adobe, and more. Explore Bed Threads's tech stack below.

  • Bing Ads
    Advertising Networks
  • AWIN
    Affiliate Advertising Networks
  • Adobe
    Audio, Video, Graphics
  • Cloudflare
    Content Management System
  • Trustpilot
    Online Review Management
  • Searchanise
    Search Engines
  • HSTS
    Security
  • Pinterest
    Visual And User Generated Content Marketing

Bed Threads's Email Address Formats

Bed Threads uses at least 1 format(s):
Bed Threads Email FormatsExamplePercentage
First@bedthreads.com.auJohn@bedthreads.com.au
29%
First.Last@bedthreads.com.auJohn.Doe@bedthreads.com.au
21%
First@bedthreads.com.auJohn@bedthreads.com.au
29%
First.Last@bedthreads.com.auJohn.Doe@bedthreads.com.au
21%

Frequently Asked Questions

Where is Bed Threads's headquarters located?

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Bed Threads's main headquarters is located at Sydney, New South Wales 2204 Australia. The company has employees across 4 continents, including OceaniaNorth AmericaEurope.

What is Bed Threads's official website and social media links?

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Bed Threads's official website is bedthreads.com.au and has social profiles on LinkedIn.

What is Bed Threads's NAICS code?

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Bed Threads's NAICS code is 44-45 - Retail Trade.

How many employees does Bed Threads have currently?

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As of February 2026, Bed Threads has approximately 24 employees across 4 continents, including OceaniaNorth AmericaEurope. Key team members include Coo: W. F.Chief Financial Officer: A. C.Head Of Ecommerce: J. T.. Explore Bed Threads's employee directory with LeadIQ.

What industry does Bed Threads belong to?

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Bed Threads operates in the Retail industry.

What technology does Bed Threads use?

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Bed Threads's tech stack includes Bing AdsAWINAdobeCloudflareTrustpilotSearchaniseHSTSPinterest.

What is Bed Threads's email format?

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Bed Threads's email format typically follows the pattern of First@bedthreads.com.au. Find more Bed Threads email formats with LeadIQ.

Bed Threads

RetailNew South Wales, Australia11-50 Employees

Make yourself at home.

We think a home should be comfortable. Inviting. Unintimidating. And above all, yours.

When interiors all started to feel the same, Bed Threads did things differently. We’re all about colour, creativity, and inspiring anyone to make their home their own – even if you’re not in your dream space just yet. It’s what compelled us to innovate a truly modern way to make the bed. We call it Build Your Own Bedding Bundle™ and it’s now our bestselling, flagship product that lets you completely customise your dream bed (in millions of unique combinations, no less). 

Our ever-expanding colour range and line-up of home essentials ensure you never run out of new ways to express your personal style. To keep you inspired, we partner with artists and creatives the world over to share their spaces through our monthly home tour series The Makers. 

But the space we’re always dreaming about? It’s yours – and the creative ways you make our products part of your home is still what gets us out of bed each morning.

After all, there really is no such thing as the perfect home; there is only the perfect home for you.

Section iconCompany Overview

Headquarters
Sydney, New South Wales 2204 Australia
NAICS Code
44-45 - Retail Trade
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    Bed Threads's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Bed Threads's revenue is estimated to be in the range of $1M$10M

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