Insights

Customized Home Offerings Bed Threads' flagship Build Your Own Bedding Bundle™ product allows customers to personalize their bedding with millions of unique combinations, presenting an opportunity to expand into complementary customizable home textiles and accessories that align with this personalized approach.

Expanding Product Line Recent launches such as linen waffle robes and sleepwear demonstrate the company's interest in diversifying beyond bedding, opening potential for cross-selling other linen-based or lifestyle products like loungewear, towels, or home decor for a broader market reach.

Creative Collaborations Partnering with artists and sharing home tours via The Makers series suggests opportunities to collaborate with interior designers or creative brands, enabling co-branded collections or exclusive product lines that can attract a design-conscious customer segment.

Digital Engagement Stack Utilizing platforms like Pinterest, Trustpilot, and Adobe indicates a strong focus on inspiring visual content and customer feedback; leveraging these channels for targeted advertising, influencer partnerships, and reviews can enhance awareness and drive conversions in niche lifestyle markets.

Growing Market Potential With a revenue range of one to ten million dollars and a small team, Bed Threads is positioned as a fast-growing company akin to competitors with larger revenues; strategic outreach to upscale retail partners or international markets could accelerate sales growth and brand recognition.

Bed Threads Tech Stack

Bed Threads uses 8 technology products and services including Bing Ads, AWIN, Adobe, and more. Explore Bed Threads's tech stack below.

  • Bing Ads
    Advertising Networks
  • AWIN
    Affiliate Advertising Networks
  • Adobe
    Audio, Video, Graphics
  • Cloudflare
    Content Management System
  • Trustpilot
    Online Review Management
  • Searchanise
    Search Engines
  • HSTS
    Security
  • Pinterest
    Visual And User Generated Content Marketing

Bed Threads's Email Address Formats

Bed Threads uses at least 1 format(s):
Bed Threads Email FormatsExamplePercentage
First@bedthreads.com.auJohn@bedthreads.com.au
29%
First.Last@bedthreads.com.auJohn.Doe@bedthreads.com.au
21%
First@bedthreads.com.auJohn@bedthreads.com.au
29%
First.Last@bedthreads.com.auJohn.Doe@bedthreads.com.au
21%

Frequently Asked Questions

Where is Bed Threads's headquarters located?

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Bed Threads's main headquarters is located at Sydney, NSW 2204 AU. The company has employees across 4 continents, including OceaniaNorth AmericaEurope.

What is Bed Threads's official website and social media links?

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Bed Threads's official website is bedthreads.com.au and has social profiles on LinkedIn.

What is Bed Threads's NAICS code?

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Bed Threads's NAICS code is 44-45 - Retail Trade.

How many employees does Bed Threads have currently?

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As of October 2025, Bed Threads has approximately 25 employees across 4 continents, including OceaniaNorth AmericaEurope. Key team members include Chief Financial Officer: A. C.Head Of Ecommerce: J. T.Head Of Brand: S. S.. Explore Bed Threads's employee directory with LeadIQ.

What industry does Bed Threads belong to?

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Bed Threads operates in the Retail industry.

What technology does Bed Threads use?

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Bed Threads's tech stack includes Bing AdsAWINAdobeCloudflareTrustpilotSearchaniseHSTSPinterest.

What is Bed Threads's email format?

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Bed Threads's email format typically follows the pattern of First@bedthreads.com.au. Find more Bed Threads email formats with LeadIQ.
Bed Threads

Bed Threads

RetailNew South Wales, Australia11-50 Employees

Make yourself at home.

We think a home should be comfortable. Inviting. Unintimidating. And above all, yours.

When interiors all started to feel the same, Bed Threads did things differently. We’re all about colour, creativity, and inspiring anyone to make their home their own – even if you’re not in your dream space just yet. It’s what compelled us to innovate a truly modern way to make the bed. We call it Build Your Own Bedding Bundle™ and it’s now our bestselling, flagship product that lets you completely customise your dream bed (in millions of unique combinations, no less). 

Our ever-expanding colour range and line-up of home essentials ensure you never run out of new ways to express your personal style. To keep you inspired, we partner with artists and creatives the world over to share their spaces through our monthly home tour series The Makers. 

But the space we’re always dreaming about? It’s yours – and the creative ways you make our products part of your home is still what gets us out of bed each morning.

After all, there really is no such thing as the perfect home; there is only the perfect home for you.

Section iconCompany Overview

Headquarters
Sydney, NSW 2204 AU
NAICS Code
44-45 - Retail Trade
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    Bed Threads's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Bed Threads's revenue is estimated to be in the range of $1M$10M

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