Insights

Direct-to-consumer Model Brooklinen differentiates itself by offering high-quality home essentials directly to customers without luxury markups, providing a compelling value proposition for potential buyers.

Expanding Product Line With expansions beyond bedding to bath goods, accessories, and loungewear, Brooklinen presents cross-selling opportunities to introduce new products to existing customers and attract a wider audience.

Positive Industry Recognition Having received over 100,000 5-star reviews and recognition from reputable tastemakers, Brooklinen's strong reputation in the industry can serve as a powerful selling point to build trust and credibility with prospects.

Tech-Driven Customer Experience Utilizing a tech stack that includes tools like Kenshoo, Hotjar, and live chat, Brooklinen demonstrates a commitment to enhancing the customer journey through data-driven insights and personalized interactions, potentially increasing customer engagement and conversion rates.

Market Positioning and Competition Positioned among similar companies like Parachute Home, Boll & Branch, and Casper, understanding Brooklinen's competitive landscape can aid sales professionals in tailoring their approach to highlight the unique value proposition and stand out in the market.

Similar companies to Brooklinen

Brooklinen Tech Stack

Brooklinen uses 8 technology products and services including Kenshoo, Hotjar, Cart Functionality, and more. Explore Brooklinen's tech stack below.

Kenshoo
Ad Verification And Optimization
Hotjar
Analytics
Cart Functionality
E-commerce
Moment.js
Javascript Libraries
LiveChat
Live Chat
Microsoft
Miscellaneous
Greenhouse
Recruitment Marketing
Zoom
Web Conferencing

Media & News

Brooklinen's Email Address Formats

Brooklinen uses at least 1 format(s):

Brooklinen Email Formats	Example	Percentage
First.Last@brooklinen.com	John.Doe@brooklinen.com	33%
First@brooklinen.com	John@brooklinen.com	32%
Last@brooklinen.com	Doe@brooklinen.com	2%
First.Last@brooklinen.com	John.Doe@brooklinen.com	33%

Frequently Asked Questions

Where is Brooklinen's headquarters located?

Brooklinen's main headquarters is located at 10 Jay St Brooklyn, New York 11201 US. The company has employees across 6 continents, including North AmericaAfricaEurope.

What is Brooklinen's phone number?

You can contact Brooklinen's main corporate office by phone at

+1-718-269-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Brooklinen's official website and social media links?

Brooklinen's official website is brooklinen.com and has social profiles on LinkedIn.

How much revenue does Brooklinen generate?

As of November 2024, Brooklinen's annual revenue reached $35M.

What is Brooklinen's SIC code?

Brooklinen's SIC code is 5023 - Home furnishings.

How many employees does Brooklinen have currently?

As of November 2024, Brooklinen has approximately 170 employees across 6 continents, including North AmericaAfricaEurope. Key team members include Chief Executive Officer, Board Director: B. M.Chief Operating Officer: R. L.Chief Merchandising Officer: K. H.. Explore Brooklinen's employee directory with LeadIQ.

What industry does Brooklinen belong to?

Brooklinen operates in the Retail industry.

What technology does Brooklinen use?

Brooklinen's tech stack includes KenshooHotjarCart FunctionalityMoment.jsLiveChatMicrosoftGreenhouseZoom.

What is Brooklinen's email format?

Brooklinen's email format typically follows the pattern of . Find more Brooklinen email formats with LeadIQ.

When was Brooklinen founded?

Brooklinen was founded in 2014.

Brooklinen

RetailNew York, United States51-200 Employees

Brooklinen, home of The Internet’s Favorite Sheets, was founded in 2014 with one goal in mind: We want you to be comfortable. 

We believe everyone deserves beautiful home essentials, and our approach to provide these is simple: Create high-quality products using the finest materials – from bedding to towels and everything in between – and offer these products directly to our customers (without the luxury markup!). As we’ve expanded beyond the bedroom, introducing bath goods, accessories, loungewear, our Spaces marketplace and IRL retail stores (with many more opening in 2022 and beyond!), our goal of keeping you comfortable has remained at the forefront. 

We take pride in our products and think you will, too: Our sheets, towels and more have received over 100,000 5-star reviews and been recognized by numerous industry tastemakers such as Apartment Therapy, Good Housekeeping, The New York Times’ Wirecutter and many more.