Strategic advisor growth Behan recently added a strategic advisor, signaling a focus on expanding high-level counsel for clients. This presents an opportunity to offer executive communications consulting, crisis management retainer programs, and strategic messaging services to strengthen client outcomes.

Leadership expansion New leadership appointments, including a CEO in 2022 and a strategic advisor in 2024, indicate a company open to evolving strategy and services. Target offering leadership communications, executive positioning, and board-level PR support to align with their growth trajectory.

Mid-market footprint With 11-50 employees and revenue in the 10M-25M range, Behan operates in the mid-market segment. Sales opportunities exist for scalable PR solutions, retainer packages, and outsourced public affairs services tailored to mid-size organizations and regional campaigns.

Sector versatility Representing manufacturing, energy, health care, financial services, and non-profits suggests a broad sector appetite for PR and public affairs. Propose diversified service bundles across crisis comms, regulatory affairs, corporate storytelling, and advocacy campaigns.

Tech-enabled agility Adoption of tools like iCIMS, Cloudflare, jQuery, and analytics indicates tech-forward operations. Leverage data-driven PR, marketing automation, and measurement-backed campaigns to demonstrate ROI and fit Behan’s emphasis on outcomes when it matters most.