Global Capacity Leverage Behaviour's global footprint to offer scalable outsourcing, co-development, and live ops support for multiplatform titles, supported by studios in Montreal, Toronto, Seattle, the UK, and Rotterdam.

Strategic Partnerships As a leading external development partner with relationships to Microsoft, Sony, EA, Warner, Netflix, and Take-Two, Behaviour is well positioned to win additional outsourcing and collaboration engagements for live titles and cross‑media projects.

Live IP Ecosystem The Dead by Daylight platform with tens of millions of players and regular content updates creates upsell opportunities for merchandising, licensing, in‑game items, and co‑branded campaigns with partners.

IP Growth Continued development of original IP and high‑profile collaborations such as The Casting of Frank Stone and Blade Runner VR signal licensing, co‑development, and experiential marketing opportunities.

Tech and Ops A data‑driven tech stack (Looker, SQL, Google Cloud, GitLab) and large production teams enable analytics led sales propositions, post‑launch optimization services, and scalable pipelines for publishers.