Insights

Market Leadership Beleza na Web is a leading online beauty retailer in Latin America with a strong digital presence and high-quality curated content, indicating a significant opportunity to expand partnerships with top beauty brands seeking to strengthen their online reach.

Recent Acquisition The company's acquisition by Grupo Boticário highlights its strategic importance and potential for growth, suggesting increased investment and collaboration opportunities with one of Brazil's major cosmetics conglomerates.

Growth Potential With a revenue estimated between 50M and 100M USD and a sizable employee base, Beleza na Web is poised for expansion within e-commerce and digital beauty sectors, making it a prime target for technology and service vendors aiming at scalable growth.

Technology Stack Utilizing modern digital tools like PWA, Google Analytics, and app-specific functionalities, the company shows an openness to innovative e-commerce solutions, presenting opportunities for vendors offering advanced marketing, analytics, or platform enhancement services.

Competitive Positioning Being positioned alongside major players like Sephora and Natura, Beleza na Web is well-placed to benefit from market trends favoring online beauty retail, indicating potential for sales in digital marketing, content creation, and customer engagement solutions.

Similar companies to Beleza na Web

Beleza na Web Tech Stack

Beleza na Web uses 8 technology products and services including Google Ads, Google Analytics Enhanced eCommerce, React, and more. Explore Beleza na Web's tech stack below.

Google Ads
Advertising
Google Analytics Enhanced eCommerce
Analytics
React
Javascript Frameworks
Mautic
Marketing Automation
ActiveCampaign
Marketing Automation
PWA
Miscellaneous
reCAPTCHA
Security
Adobe Creative Suite
Visualisation Software

Media & News

Boticário Group acquired Belezanaweb on Aug 19th '19.
SAO PAULO, Aug 12 (Reuters) - Brazilian cosmetics firm Grupo Boticário said on Monday it had agreed to buy e-commerce platform Beleza na Web for undisclosed amount, as part of plans to strengthen its online presence while competition intensifies in the beauty business.
Aug 12, 2019 | www.reuters.com

Beleza na Web's Email Address Formats

Beleza na Web uses at least 1 format(s):

Beleza na Web Email Formats	Example	Percentage
First.Last@belezanaweb.com.br	John.Doe@belezanaweb.com.br	49%
Last@belezanaweb.com.br	Doe@belezanaweb.com.br	1%
First@belezanaweb.com.br	John@belezanaweb.com.br	1%
First.Last@belezanaweb.com.br	John.Doe@belezanaweb.com.br	49%

Frequently Asked Questions

Where is Beleza na Web's headquarters located?

Beleza na Web's main headquarters is located at SP, Sao Paulo BR. The company has employees across 4 continents, including South AmericaEuropeAfrica.

What is Beleza na Web's phone number?

You can contact Beleza na Web's main corporate office by phone at

+55-11-3716-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Beleza na Web's official website and social media links?

Beleza na Web's official website is belezanaweb.com.br and has social profiles on LinkedIn Crunchbase.

What is Beleza na Web's NAICS code?

Beleza na Web's NAICS code is 5112 - Software Publishers.

How many employees does Beleza na Web have currently?

As of October 2025, Beleza na Web has approximately 395 employees across 4 continents, including South AmericaEuropeAfrica. Key team members include Cfo At Beleza Na Web: J. J.Human Resources Manager: A. C.Especialista I Comercial I E-Commerce: G. B.. Explore Beleza na Web's employee directory with LeadIQ.

What industry does Beleza na Web belong to?

Beleza na Web operates in the Software Development industry.

What technology does Beleza na Web use?

Beleza na Web's tech stack includes Google AdsGoogle Analytics Enhanced eCommerceReactMauticActiveCampaignPWAreCAPTCHAAdobe Creative Suite.

What is Beleza na Web's email format?

Beleza na Web's email format typically follows the pattern of First.Last@belezanaweb.com.br. Find more Beleza na Web email formats with LeadIQ.

When was Beleza na Web founded?

Beleza na Web was founded in 2008.

Beleza na Web

Software DevelopmentSão Paulo, Brazil201-500 Employees

The leading online beauty retailer @ Latin America that connects consumers to top beauty experts and selective brands through high quality curated digital content.  

We have the commitment to distribute selective beauty through an amazing digital experience and re-enforce the imporatnce of beauty professionals to the cosmetics industry.

www.belezanaweb.com.br