E-commerce Expertise Época Cosméticos, as an e-commerce specializing in beauty products and imported perfumes with a strong online presence, presents a significant sales opportunity through targeted digital marketing campaigns and partnerships with beauty influencers.

Wide Product Mix With the largest mix of beauty products available online, Época Cosméticos can leverage its diverse product offerings to attract a wide range of customers, presenting cross-selling and upselling opportunities to maximize sales potential.

Strategic Alliance Being a part of the Magazine Luiza Group offers Época Cosméticos the chance to explore collaborative sales strategies, such as joint promotions and loyalty programs, tapping into the extensive customer base of the group for increased sales.

Competitive Landscape While competing in a crowded market, understanding the unique value propositions of similar companies like Ulta Beauty and SEPHORA can help Época Cosméticos differentiate its sales approach, potentially attracting customers seeking distinct beauty offerings.

Market Expansion Expanding beyond Rio de Janeiro to target markets where competitors such as Space NK and MAC Cosmetics have found success can open up new sales territories for Época Cosméticos, driving revenue growth through geographic diversification.