Strategic leadership Believe has recently elevated senior leadership to Chief Product, Operations and Marketing Services Officer, signaling a strategic focus on product development, operational efficiency, and go-to-market effectiveness. This presents an opportunity to position enterprise solutions or partnerships that enhance product roadmaps, data tooling, or cross-functional marketing services for scale.

Financial scale With annual revenue in the range of one to ten billion and a substantial funding round, Believe operates at a large scale with potential for complex, multi-year licensing, platform integration, and premium service engagements. Target enterprise-level partnerships that require robust SLAs, governance, and global deployment capabilities.

Global reach Active involvement in international markets and events, including Paris Olympics appearances and major festivals, indicates a broad, cross-border footprint. This supports opportunities for multilingual, multi-region distribution, localized merchandising or rights management services, and cross-border partnerships.

Stronger IP stance Recent intellectual property infringement litigation highlights the importance of IP protection and risk management. This creates demand for trust-building solutions such as secure rights management, anti-piracy measures, licensing automation, and compliance tooling for labels, artists, and publishers.

Ecosystem potential Existence among a network of similar distribution and rights companies with sizable teams (comparable peers in Ditto, AWAL, DistroKid, ONErpm) suggests an openness to integrated platforms and partner ecosystems. Opportunities include API-based integrations, data standardization, and co-selling arrangements to expand Believe’s technical footprint.