Bells of Steel

Wellness and Fitness ServicesAlberta, Canada51-200 Employees

Bells of Steel is a wellness and fitness services company founded in 2010 that develops and supplies fitness equipment for North American markets. The company is based in Calgary, Alberta, Canada, and operates retail stores in Indianapolis, Toronto, and Calgary, with a workforce estimated at 51 to 200 employees. It serves more than 60,000 customers in North America, and its products have been used in gyms and by professional trainers as well as across police, fire, and military bases in the United States and Canada. The company offers fitness equipment for both home and commercial use and maintains a website at bellsofsteel.com (and bellsofsteel.us). Recent developments include a 2025 partnership with Massenomics, following initial contact at the 2024 Arnold Expo.

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