Celebrity Endorsements Bells of Steel products have been endorsed and used by well-known figures in the fitness industry like Mr. Olympia Dexter Jackson and celebrity trainers. Leveraging these endorsements can attract customers looking for elite-level equipment.

Diverse Customer Base With over 60,000 customers across North America and a presence in gyms, police/fire/military bases, Bells of Steel has a broad customer base. Targeted marketing campaigns can tap into different segments of this diverse customer pool.

Retail Store Expansion The presence of retail stores in Indianapolis, Toronto, and Calgary provides opportunities for in-person sales interactions and localized marketing efforts. Expanding the retail network to strategic locations can increase brand visibility and accessibility.

Tech-Savvy Operations Utilizing a tech stack that includes platforms like Mailchimp, PayPal, and Bootstrap showcases a commitment to efficient operations. Integrating tech tools for customer communication and payment processing can streamline sales processes and enhance customer experience.

Competitor Analysis By comparing key metrics with similar companies in the fitness equipment industry such as revenue range and employee size, Bells of Steel can identify competitive advantages and gaps to strategically position its products and pricing in the market.