Strong Market Presence Bells of Steel has established a substantial customer base with over 60,000 clients across North America, including high-profile users like celebrity trainers and fitness enthusiasts, indicating robust brand recognition and potential for expanding sales channels.

Multiple Retail Outlets With retail stores in Indianapolis, Toronto, and Calgary, the company demonstrates a commitment to direct customer engagement and convenient local support, presenting opportunities to promote new product lines or exclusive offers through these locations.

Industry Recognition Featured on garage gym reviews and used by notable personalities, Bells of Steel benefits from authentic endorsements that can be leveraged in targeted marketing campaigns to capture additional fitness enthusiasts and commercial buyers.

Product Ranges & Innovation Focused on providing innovative and cost-effective fitness equipment, the company can explore upselling higher-end or specialized products to current customers seeking premium or advanced gym solutions.

Growth and Expansion Operating within the mid-sized segment with revenue between 10 to 25 million dollars and a talented team of 60 employees, Bells of Steel is well-positioned to scale sales efforts, especially by targeting gyms, military, police, fire departments, and training facilities.