European Expansion Strength Shop expanded into Europe in 2012, presenting a sales opportunity to further penetrate the European market and establish partnerships with gyms and strength athletes throughout the continent.

Technological Integration Utilizing a tech stack that includes Cloudflare, Google Hosted Libraries, and PWA, Strength Shop showcases a commitment to modern technology, offering a potential avenue for sales through tech-oriented solutions for athletes and gym owners.

Competitive Benchmarking By comparing against similar companies like Eleiko and Rogue Fitness, Strength Shop can identify competitive advantages and unique selling points to leverage in sales pitches to differentiate its offerings in the strength industry.

Sustainability Focus With a focus on strength and conditioning equipment, Strength Shop can explore sales opportunities by promoting sustainable and eco-friendly manufacturing practices, appealing to environmentally-conscious consumers and fitness facilities.

Employee Engagement With a moderate-sized employee base of 11-50, fostering internal engagement and providing training on product knowledge could lead to increased sales effectiveness through knowledgeable and motivated staff interacting with customers.