Insights

Strong Market Presence Bemol operates as a leading retail chain with 34 physical stores, a dedicated online platform, and multiple distribution centers, demonstrating an extensive geographic footprint across Manaus, Porto Velho, and Rio Branco. This multi-channel presence offers multiple touchpoints for targeted marketing and cross-selling opportunities.

Diverse Product Portfolio With a broad range of offerings including electronics, home appliances, furniture, pharmaceuticals, construction materials, and food, Bemol appeals to a wide customer base. This diversity provides avenues for tailored product promotions and bundling strategies to boost sales across different segments.

Digital and Technology Adoption Bemol utilizes advanced technology tools such as Google Tag Manager, Mautic, and Linx Impulse, indicating a strong digital infrastructure capable of supporting personalized marketing campaigns, customer engagement initiatives, and data-driven sales strategies.

Expanding Healthcare Segment The launch of Bemol Farma, with 37 physical units and an online pharmacy, represents a significant growth opportunity within the health and wellness market. Targeted engagement in this segment can unlock new revenue streams and increase customer loyalty through health-related product offerings.

Established Brand Reputation Being recognized as the most recalled department store in Manaus and a top ICMS taxpayer in Amazonas positions Bemol as a trusted, reputable brand. Leveraging this strong local presence offers potential for partnerships, customer loyalty programs, and expansion into neighboring markets.

Bemol Tech Stack

Bemol uses 8 technology products and services including Como, Twitter Ads, Navegg, and more. Explore Bemol's tech stack below.

  • Como
    Account-based Marketing
  • Twitter Ads
    Advertising
  • Navegg
    Analytics
  • Google Fonts API
    Font Scripts
  • Mautic
    Marketing Automation
  • Linx Impulse
    Retargeting
  • Google Tag Manager
    Tag Management
  • Animate.css
    UI Frameworks

Bemol's Email Address Formats

Bemol uses at least 1 format(s):
Bemol Email FormatsExamplePercentage
FirstLast@bemol.com.brJohnDoe@bemol.com.br
88%
First@bemol.com.brJohn@bemol.com.br
8%
FLast@bemol.com.brJDoe@bemol.com.br
3%
FirLast@bemol.com.brJohDoe@bemol.com.br
1%

Frequently Asked Questions

What is Bemol's official website and social media links?

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Bemol's official website is bemol.com.br and has social profiles on LinkedIn.

What is Bemol's SIC code NAICS code?

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Bemol's SIC code is 7299 - Miscellaneous Personal Services, Not Elsewhere Classified NAICS code is 44-45 - Retail Trade.

How many employees does Bemol have currently?

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As of December 2025, Bemol has approximately 5.1K employees across 4 continents, including South AmericaEuropeNorth America. Key team members include Head Of It & Operations: J. A.Head Of Ecommerce: L. R.Co-Founder And Head Of Marketing: G. B.. Explore Bemol's employee directory with LeadIQ.

What industry does Bemol belong to?

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Bemol operates in the Retail industry.

What technology does Bemol use?

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Bemol's tech stack includes ComoTwitter AdsNaveggGoogle Fonts APIMauticLinx ImpulseGoogle Tag ManagerAnimate.css.

What is Bemol's email format?

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Bemol's email format typically follows the pattern of FirstLast@bemol.com.br. Find more Bemol email formats with LeadIQ.

When was Bemol founded?

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Bemol was founded in 1942.

Bemol

RetailAmazonas, Brazil5001-10000 Employees

Bemol was founded on August 13, 1942, by Samuel, Israel and Saul Benchimol as a commercial representation company. In its first years of history it worked selling medicines and later on cereals, cement and household appliances, a branch in which it currently operates.

It has become a modern and agile company, standing out as a market leader in almost every segment in which it operates: electronics, home appliances, furniture, self attending, automotive products, pharmaceuticals, construction materials, food and among others.

For several years in a row, it has been identified in market and brand research as the most recalled Department Store by the population of Manaus.

Since 1993, we stand out as the largest ICMS taxpayer in the state of Amazonas, in the commercial segment,

It has 34 physical stores, 1 online store and 4 distribution centers located in Manaus, Porto Velho and Rio Branco. Always striving for quality service and services, Bemol also has 19 lotteries located inside its stores.

In 2016, Bemol came back to its initial business, opening on December 20, their brand new venture, Bemol Farma. Currently, it has 37 Flat Farma units and 1 Online Farma Store.

Here at Bemol we respect individualities willing to promote an inclusive culture that strives for value and equity of the diversity of Gender, Religion, PCD, LGBTQ+, Race and Ethnicity. All our vacancies respect this commitment!

Section iconCompany Overview

SIC Code
7299 - Miscellaneous Personal Services, Not Elsewhere Classified
NAICS Code
44-45 - Retail Trade
Founded
1942
Employees
5001-10000

Section iconFunding & Financials

  • $10M$25M

    Bemol's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Bemol's revenue is estimated to be in the range of $10M$25M

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