Insights

Marketplace Expansion Magalu operates a large national ecosystem with 1,400 physical stores and a diverse online portfolio including multiple brands and a thriving marketplace with thousands of sellers, presenting broad cross-sell and platform-upgrade opportunities for new partners and suppliers.

Strategic Partnerships Recent partnerings with Mercado Livre and Amazon indicate Magalu’s openness to collaborative marketplace strategies, suggesting sales opportunities through co-listing, cross-promotion, and shared logistics or payment solutions.

Fintech & Digital Magalu has demonstrated fintech initiatives and digital transformation investments, including the Fintech Magalu and a $130M IFC investment, signaling potential for financial services partnerships, consumer lending, wallet integrations, and merchant-financed programs.

Growth through Acquisitions With 14 acquisitions and a portfolio of online brands (Netshoes, Zattini, Kabum, etc.), Magalu shows a track record of rapid market consolidation, indicating opportunities for integration tech, analytics, logistics, and cross-brand selling solutions.

People & Engagement A stable, award-winning employer brand and large 40,000-employee base across brick-and-mortar and digital channels suggest opportunities for B2B offerings in HR tech, sales enablement, training platforms, and partner enablement programs to support scale.

Similar companies to Magalu

Magalu Tech Stack

Magalu uses 8 technology products and services including Criteo, LinkedIn Ads, Grafana, and more. Explore Magalu's tech stack below.

Media & News

Magalu's Email Address Formats

Magalu uses at least 4 email formats:
Magalu Email FormatsExamplePercentage
First.Last@magazineluiza.com.brJohn.Doe@magazineluiza.com.br
96%
FirstLast@magazineluiza.com.brJohnDoe@magazineluiza.com.br
2%
First@magazineluiza.com.brJohn@magazineluiza.com.br
1%
First.Middle@magazineluiza.com.brJohn.Michael@magazineluiza.com.br
1%

Frequently Asked Questions

What is Magalu's official website and social media links?

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Magalu's official website is magazineluiza.com.br and has social profiles on LinkedIn and Crunchbase.

How much revenue does Magalu generate?

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As of October 2026, Magalu's annual revenue is estimated to be $1B - $10B.

What is Magalu's NAICS code?

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Magalu's NAICS code is 44-45 - Retail Trade.

How many employees does Magalu have currently?

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As of October 2026, Magalu has approximately 46K employees across 6 continents, including South America, North America and Europe. Key team members include Chief Executive Officer: M. S., Chief Executive Officer: F. B. and Cmo: F. C. Explore Magalu's employee directory with LeadIQ.

What industry does Magalu belong to?

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Magalu operates in the Retail industry.

What technology does Magalu use?

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Magalu's tech stack includes Criteo, LinkedIn Ads, Grafana, Ansible, DBT, HubSpot, SEMrush and SAP Ariba.

What is Magalu's email format?

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Magalu's email format typically follows the pattern of First.Last@magazineluiza.com.br. Find more Magalu email formats with LeadIQ.

How much funding has Magalu raised to date?

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As of October 2026, Magalu has raised $180M in funding. The last funding round occurred on Apr 24, 2025 for $130M.

When was Magalu founded?

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Magalu was founded in 1957.
Magalu logo

Magalu

RetailSão Paulo, Brazil10001+ Employees

Magazine Luiza, based in São Paulo, Brazil, operates a large, integrated retail ecosystem that blends a digital shopping platform with physical stores and a focus on customer service. Since 2011 it has been listed on the Novo Mercado of B3 and has grown through 14 acquisitions to run about 1,400 stores across 27 states, alongside a marketplace hosting thousands of sellers and a mobile app with about 21 million active users, plus more than ten online brands such as Netshoes, Zattini, Shoestock, Estante Virtual, Época Cosméticos, Kabum, CanalTech, Com School, and Steal The Look.

 The company serves Brazilian consumers seeking a broad range of goods and provides a platform for sellers to reach customers through its marketplace. In the retail sector, Magazine Luiza acts as a major omnichannel player, with a long-standing record of being recognized as a top employer by VocêS/A and the Great Place to Work Institute for more than 20 years. A recent development is the June 2026 partnership with Amazon, indicating an expanded collaboration beyond a traditional marketplace relationship.

Section iconCompany Overview

NAICS Code
44-45 - Retail Trade
Founded
1957
Employees
10001+

Section iconFunding & Financials

  • $180M

    Magalu has raised a total of $180M of funding over 2 rounds. Their latest funding round was raised on Apr 24, 2025 in the amount of $130M as a Post IPO Debt.

  • $1B - $10B

    Magalu's revenue is estimated to be in the range of $1B - $10B

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