Insights

Strategic partnerships Leverage Magalu's expanding ecosystem and recent collaboration with Amazon to position joint value propositions such as cross-channel commerce integrations, co-branded campaigns, and supplier-financed programs that scale with their 21 million active app users and 40,000 employees.

Fintech synergies Magalu has built Fintech Magalu and expanded digital capabilities; explore opportunities to offer financial services, payment solutions, BNPL, and SME financing to the network of 360,000 sellers and 1,400 stores to accelerate onboarding and transaction volumes.

Marketplace expansion With a large marketplace and multiple acquired brands (Netshoes, Kabum, etc.) plus thousands of sellers, provide solutions that enhance seller performance, logistics, analytics, and marketing automation to improve GMV and seller retention.

Digital transformation Capitalise on Magalu’s ongoing digital transformation and IFC/financing support by offering enterprise software, cloud or data services, and security solutions that scale across their national store network and online platforms.

Sustainability & ESG Position sustainable supply chain and CSR-aligned offerings that resonate with Magalu’s growth strategy and recognition as a top workplace, including energy efficiency, waste reduction, and responsible sourcing programs for both retail and marketplace ecosystems.

Magalu Tech Stack

Magalu uses 8 technology products and services including Meta, Hotjar, Elevar, and more. Explore Magalu's tech stack below.

  • Meta
    Advertising
  • Hotjar
    Analytics
  • Elevar
    Analytics
  • GitLab CI
    Continuous Integration
  • MySQL
    Database
  • C
    Programming Languages
  • Scala
    Programming Languages
  • Iconosquare
    Social Media Analytics And Monitoring

Media & News

Magalu's Email Address Formats

Magalu uses at least 1 format(s):
Magalu Email FormatsExamplePercentage
First.Last@magazineluiza.com.brJohn.Doe@magazineluiza.com.br
96%
FirstLast@magazineluiza.com.brJohnDoe@magazineluiza.com.br
2%
First@magazineluiza.com.brJohn@magazineluiza.com.br
1%
First.Middle@magazineluiza.com.brJohn.Michael@magazineluiza.com.br
1%

Frequently Asked Questions

What is Magalu's official website and social media links?

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Magalu's official website is magazineluiza.com.br and has social profiles on LinkedInCrunchbase.

What is Magalu's NAICS code?

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Magalu's NAICS code is 44-45 - Retail Trade.

How many employees does Magalu have currently?

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As of July 2026, Magalu has approximately 44K employees across 6 continents, including South AmericaNorth AmericaEurope. Key team members include Chief Executive Officer: F. B.Cmo: F. C.Chief Ai Officer / Chief Data Officer (caio & Cdo): C. K. G.. Explore Magalu's employee directory with LeadIQ.

What industry does Magalu belong to?

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Magalu operates in the Retail industry.

What technology does Magalu use?

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Magalu's tech stack includes MetaHotjarElevarGitLab CIMySQLCScalaIconosquare.

What is Magalu's email format?

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Magalu's email format typically follows the pattern of First.Last@magazineluiza.com.br. Find more Magalu email formats with LeadIQ.

How much funding has Magalu raised to date?

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As of July 2026, Magalu has raised $180M in funding. The last funding round occurred on Apr 24, 2025 for $130M.

When was Magalu founded?

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Magalu was founded in 1957.
Magalu logo

Magalu

RetailSão Paulo, Brazil10001+ Employees

Magazine Luiza, based in São Paulo, Brazil, operates a large, integrated retail ecosystem that blends a digital shopping platform with physical stores and a focus on customer service. Since 2011 it has been listed on the Novo Mercado of B3 and has grown through 14 acquisitions to run about 1,400 stores across 27 states, alongside a marketplace hosting thousands of sellers and a mobile app with about 21 million active users, plus more than ten online brands such as Netshoes, Zattini, Shoestock, Estante Virtual, Época Cosméticos, Kabum, CanalTech, Com School, and Steal The Look.

 The company serves Brazilian consumers seeking a broad range of goods and provides a platform for sellers to reach customers through its marketplace. In the retail sector, Magazine Luiza acts as a major omnichannel player, with a long-standing record of being recognized as a top employer by VocêS/A and the Great Place to Work Institute for more than 20 years. A recent development is the June 2026 partnership with Amazon, indicating an expanded collaboration beyond a traditional marketplace relationship.

Section iconCompany Overview

NAICS Code
44-45 - Retail Trade
Founded
1957
Employees
10001+

Section iconFunding & Financials

  • $180M

    Magalu has raised a total of $180M of funding over 2 rounds. Their latest funding round was raised on Apr 24, 2025 in the amount of $130Mas a post_ipo_debt.

  • $500M$1B

    Magalu's revenue is estimated to be in the range of $500M$1B

Section iconFunding & Financials

  • $180M

    Magalu has raised a total of $180M of funding over 2 rounds. Their latest funding round was raised on Apr 24, 2025 in the amount of $130Mas a post_ipo_debt.

  • $500M$1B

    Magalu's revenue is estimated to be in the range of $500M$1B

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