Insights

Strategic Partnerships Magalu has a history of acquisitions and multi-brand ecosystem expansion, plus recent high-profile partnerships (e.g., with Amazon). This suggests collaboration opportunities across fintech, logistics, and cross-brand marketing to accelerate growth and widen the seller marketplace.

Digital Transformation With substantial digital ecosystem growth, fintech initiatives (Fintech Magalu) and ongoing investment, Magalu is primed for tech-enabled sales platforms, performance marketing tech, and data-driven tools that enhance conversion, seller onboarding, and customer engagement for strategic vendors.

Fintech & Payments Magalu has launched its own fintech and attracted IFC and other finance partners, signaling openness to financial services collaborations, BNPL solutions, payment processing enhancements, and merchant financing for marketplace sellers.

Marketplace Scale Large network of 360k sellers and 21 million active app users presents a sizable channel for B2B services, logistics optimization, pricing intelligence, and supplier enablement offerings aimed at improving seller success and platform liquidity.

Geographic & Brand Reach Extensive national footprint with 1,400 physical stores and multiple online brands, creating opportunities for co-branded campaigns, localization services, and omnichannel solutions that unify offline and online seller experiences.

Magalu Tech Stack

Magalu uses 8 technology products and services including AppNexus, Apache Beam, Google Analytics Enhanced eCommerce, and more. Explore Magalu's tech stack below.

  • AppNexus
    Advertising
  • Apache Beam
    Analytics
  • Google Analytics Enhanced eCommerce
    Analytics
  • WordPress
    Content Management System
  • Microsoft SQL Server
    Database
  • TypeScript
    Programming Languages
  • Linux
    Programming Languages
  • Echobox
    Social Media Marketing Software

Media & News

Magalu's Email Address Formats

Magalu uses at least 1 format(s):
Magalu Email FormatsExamplePercentage
First.Last@magazineluiza.com.brJohn.Doe@magazineluiza.com.br
96%
FirstLast@magazineluiza.com.brJohnDoe@magazineluiza.com.br
2%
First@magazineluiza.com.brJohn@magazineluiza.com.br
1%
First.Middle@magazineluiza.com.brJohn.Michael@magazineluiza.com.br
1%

Frequently Asked Questions

What is Magalu's official website and social media links?

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Magalu's official website is magazineluiza.com.br and has social profiles on LinkedInCrunchbase.

How much revenue does Magalu generate?

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As of August 2026, Magalu's annual revenue is estimated to be $500M - $1B.

What is Magalu's NAICS code?

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Magalu's NAICS code is 44-45 - Retail Trade.

How many employees does Magalu have currently?

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As of August 2026, Magalu has approximately 46K employees across 5 continents, including South AmericaNorth AmericaEurope. Key team members include Chief Executive Officer: F. B.Cmo: F. C.Chief Ai Officer / Chief Data Officer (caio & Cdo): C. K. G.. Explore Magalu's employee directory with LeadIQ.

What industry does Magalu belong to?

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Magalu operates in the Retail industry.

What technology does Magalu use?

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Magalu's tech stack includes AppNexusApache BeamGoogle Analytics Enhanced eCommerceWordPressMicrosoft SQL ServerTypeScriptLinuxEchobox.

What is Magalu's email format?

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Magalu's email format typically follows the pattern of First.Last@magazineluiza.com.br. Find more Magalu email formats with LeadIQ.

How much funding has Magalu raised to date?

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As of August 2026, Magalu has raised $180M in funding. The last funding round occurred on Apr 24, 2025 for $130M.

When was Magalu founded?

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Magalu was founded in 1957.
Magalu logo

Magalu

RetailSão Paulo, Brazil10001+ Employees

Magazine Luiza, based in São Paulo, Brazil, operates a large, integrated retail ecosystem that blends a digital shopping platform with physical stores and a focus on customer service. Since 2011 it has been listed on the Novo Mercado of B3 and has grown through 14 acquisitions to run about 1,400 stores across 27 states, alongside a marketplace hosting thousands of sellers and a mobile app with about 21 million active users, plus more than ten online brands such as Netshoes, Zattini, Shoestock, Estante Virtual, Época Cosméticos, Kabum, CanalTech, Com School, and Steal The Look.

 The company serves Brazilian consumers seeking a broad range of goods and provides a platform for sellers to reach customers through its marketplace. In the retail sector, Magazine Luiza acts as a major omnichannel player, with a long-standing record of being recognized as a top employer by VocêS/A and the Great Place to Work Institute for more than 20 years. A recent development is the June 2026 partnership with Amazon, indicating an expanded collaboration beyond a traditional marketplace relationship.

Section iconCompany Overview

NAICS Code
44-45 - Retail Trade
Founded
1957
Employees
10001+

Section iconFunding & Financials

  • $180M

    Magalu has raised a total of $180M of funding over 2 rounds. Their latest funding round was raised on Apr 24, 2025 in the amount of $130Mas a post_ipo_debt.

  • $500M - $1B

    Magalu's revenue is estimated to be in the range of $500M - $1B

Section iconFunding & Financials

  • $180M

    Magalu has raised a total of $180M of funding over 2 rounds. Their latest funding round was raised on Apr 24, 2025 in the amount of $130Mas a post_ipo_debt.

  • $500M - $1B

    Magalu's revenue is estimated to be in the range of $500M - $1B

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