Collaborative partnerships Benchmade recently partnered with KITH to launch an exclusive, high-end version of one of their popular knives, showcasing a successful collaboration that could open doors for more partnerships with lifestyle brands seeking unique product offerings.

Innovative product launches The introduction of the 535-09 Bugout with a new handle design demonstrates Benchmade's commitment to innovation in their product lineup. This could attract customers looking for fresh and customizable options, presenting an opportunity to tap into new market segments.

Brand visibility events Hosting events like the Steel and Smoke Show not only honors occasions like Father's Day but also elevates brand visibility. Participating in or organizing more events can help Benchmade reach a wider audience and attract customers interested in unique experiences around their products.

Market niche exploration The launch of the Water Collection aimed at outdoor enthusiasts signifies an opportunity for Benchmade to explore more niche markets. By expanding their product range to cater to specific customer segments, Benchmade can increase sales by appealing to varied interests within their target audience.

Legal victories confidence Winning a patent infringement lawsuit against RoadsideImports LLC boosts Benchmade's credibility and safeguards their intellectual property. This success can instill confidence in potential customers, assuring them of the brand's commitment to quality and innovation, potentially leading to increased sales.