Channel Growth Gerber’s established brand and mid-market scale position it well to deepen channel partnerships with outdoor retailers, tactical distributors, and OEMs, while pursuing private-label and licensing deals to reach new geographies and customer segments.

Digital Marketing With a modern tech stack including marketing automation and a content delivery network, there is an opportunity to optimize CRM adoption, improve personalization, and accelerate direct-to-consumer and B2B marketing initiatives to boost retention and average order value.

Enterprise Security The use of enterprise identity management signals potential to design secure B2B customer portals, single sign-on, and role-based access controls that streamline wholesale purchasing and collaboration with large buyers.

Global Expansion Gerber's global reach and U.S. manufacturing base present opportunities to optimize international logistics, localize product experiences, and establish regional distributors or manufacturing partnerships to speed cross-border selling.

Innovation Partnerships Gerber's focus on problem-solving and life-saving gear creates openings for co-development, customization programs, and white-label partnerships with safety, rescue, and preparedness organizations to broaden product lines and contract manufacturing opportunities.