Diverse Brand Portfolio Benchmark Beverage Company manages a broad and growing portfolio of beverage brands, including established spirits like Padre Azul tequila and craft beers like Dark Horse and Brew Detroit, presenting numerous cross-selling and upselling opportunities across various market segments.

Recent Strategic Acquisitions The company's acquisitions of Altes Detroit Brewing, Brew Detroit, Roak Brewing, and the Great America brand signal a focus on expanding its regional presence and product diversity, offering potential for upselling new brands to existing distribution channels and partners.

Tiered Market Approach With a wide pricing spectrum ranging from premium tequila to value brands, Benchmark can tailor sales strategies to different customer segments, increasing penetration in both high-end and mass-market retail environments.

Regional Focus and Growth Operating primarily in Michigan and across the US with a focus on import and distribution, the company’s regional strength and recent expansions provide opportunities to grow distribution reach and develop relationships in emerging markets.

Digital Engagement Tools Utilizing platforms like Google Analytics, Mailchimp, and social media, Benchmark Beverage demonstrates digital marketing competence, which can be leveraged to identify new target audiences, gather market insights, and enhance customer engagement for sales initiatives.