Insights

Target Demographic Focus Benchmark Brands specializes in serving baby boomers and seniors, presenting a significant opportunity to develop tailored marketing strategies and product offerings that address the specific health and comfort needs of aging consumers.

Strong Direct-to-Consumer Channel With its extensive catalog mailing and robust online platform generating nearly one million unique visitors monthly, there is potential to expand digital marketing initiatives and develop exclusive online product lines to boost sales.

Asset Sale Transition The sale of assets to Walking Company indicates a strategic shift; engaging with new ownership could open avenues for partnership, collaboration, or distribution agreements to leverage the existing customer base.

Market Positioning As the leading direct response marketer of foot and lower body health products, Benchmark Brands is well-positioned to introduce innovative health solutions, accessories, or complementary wellness products to enhance its market offering.

Technology Utilization Using platforms like GoDaddy, there are opportunities to improve online storefronts using advanced ecommerce tools, personalized marketing, and SEO strategies to increase traffic and conversion rates.

Benchmark Brands Email Formats	Example	Percentage
FLast@benchmarkbrands.com	JDoe@benchmarkbrands.com	50%
FLast@benchmarkbrands.com	JDoe@benchmarkbrands.com	50%

Benchmark Brands Email Formats

Example

Percentage

FLast@benchmarkbrands.com

JDoe@benchmarkbrands.com

50%

FLast@benchmarkbrands.com

JDoe@benchmarkbrands.com

50%

Frequently Asked Questions

Where is Benchmark Brands's headquarters located?

Benchmark Brands's main headquarters is located at 1375 Peachtree Street Atlanta, GA 30309 US. The company has employees across 1 continents, including North America.

What is Benchmark Brands's phone number?

You can contact Benchmark Brands's main corporate office by phone at

+1-770-242-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Benchmark Brands's official website and social media links?

Benchmark Brands's official website is benchmarkbrands.com and has social profiles on LinkedIn.

How much revenue does Benchmark Brands generate?

As of July 2025, Benchmark Brands's annual revenue is estimated to be $50M.

What is Benchmark Brands's SIC code NAICS code?

Benchmark Brands's SIC code is 5122 - Drugs, Drug Proprietaries, and Druggists' Sundries NAICS code is 44-45 - Retail Trade.

How many employees does Benchmark Brands have currently?

As of July 2025, Benchmark Brands has approximately 201 employees across 1 continents, including North America. Key team members include President: A. B.Vice President, Global Sourcing: C. O.Director Of Enterprise Systems: J. C.. Explore Benchmark Brands's employee directory with LeadIQ.

What industry does Benchmark Brands belong to?

Benchmark Brands operates in the Retail industry.

What technology does Benchmark Brands use?

Benchmark Brands's tech stack includes GoDaddy.

What is Benchmark Brands's email format?

Benchmark Brands's email format typically follows the pattern of FLast@benchmarkbrands.com. Find more Benchmark Brands email formats with LeadIQ.

Benchmark Brands

Q: What is Benchmark Brands's official website and social media links?

Benchmark Brands's official website is benchmarkbrands.com. Benchmark Brands has social profiles on LinkedIn.

Q: How many employees does Benchmark Brands have currently?

Benchmark Brands has approximately 201 employees.

RetailGeorgia, United States201-500 Employees

Benchmark Brands is an integrated direct-to-consumer retailer and product development company dedicated to serving the lifestyle and healthcare needs of baby boomers and seniors. Since 1989, we have been focused on providing smarter, better products that keep our customers moving in comfort.

With our FootSmart® brand, we offer an extensive selection of stylish, comfortable footwear from over 100 leading brands as well as the most extensive collection of foot and lower body healthcare products online, supported by lifestyle and health content that reinforces our position as the foot comfort expert. Benchmark Brands has served over 4,000,000 consumers to date and is developing other brand concepts that leverage our relationship with our customer base. 

Benchmark Brands, through our FootSmart catalog and FootSmart.com website is the nation’s leading direct response marketer of foot and lower body health care products and comfort footwear. Mailing over 50,000,000 catalogs annually, FootSmart is one of the 60 largest consumer catalog titles in the U.S.  FootSmart.com currently ranks 204 on the Internet Retailer 500, generating almost 1 million unique visitors per month.

Insights

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