Benchmark Brands Employee Directory

RetailGeorgia, United States201-500 Employees

Benchmark Brands is a retail and product development company focused on direct-to-consumer offerings for babies, boomers, and seniors, with an emphasis on foot care and lower-body health. Through its FootSmart brand, the company provides a broad selection of comfortable footwear from numerous brands and a wide online catalog of foot and lower-body healthcare products, complemented by lifestyle and health content to support informed purchasing. The business targets consumers seeking footwear and foot health products that aid comfort and mobility, positioning itself as a leading direct response marketer in its niche and maintaining a substantial catalog and online presence. Based in Atlanta, Georgia, Benchmark Brands has operated since 1989 and has served millions of customers, while developing additional concepts that leverage its customer relationships. A notable recent development involves the sale of substantially all assets to The Walking Company, Inc., reflecting strategic changes in its asset base and market strategy.

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