Ergonomics Expertise Target clients seeking usability and safety improvements for tech products and workplaces, leveraging Benchmark Research & Safety’s human factors, usability, and user-centered design capabilities to reduce risk and boost adoption.

Public Sector Access Focus on government and non-profit opportunities given current client mix ( Idaho Department of Health & Welfare, Idaho State Police, US Department of Agriculture, National Interagency Fire Center ), indicating pathways for contracts and compliance-driven projects.

Litigation Support Leverage expertise in litigation support and expert witnessing to offer services to enterprisewide safety investigations and product liability cases, presenting a recurring demand channel for the right accounts.

Cross-Industry Reach Position as a bridge between academia, business, and technology to pursue collaboration opportunities across private sector players like Intel and HP, as well as healthcare and public safety segments that require rigorous human factors work.

Mid market Growth With 11-50 employees and revenue in the mid single to mid double digits, pursue scalable, repeatable engagements such as usability audits, training programs, and program management services that fit mid-market buying patterns and expand recurring revenue.