Strategic expansion Bennett Jones has expanded geographically to seven offices including international presence in New York and Montréal, indicating ongoing growth and potential demand for cross-border and international business advisory services, regulatory compliance, and international trade guidance.

Leadership and policy With a Public Policy group featuring former high-level officials and influence in shaping policy, there is an opportunity to offer government relations, lobbying, regulatory affairs, and public policy risk assessment services to clients navigating policy changes.

Restructuring focus Recent hires and news of a dedicated restructuring group, including legal consultants, suggest client needs in insolvency, distressed M&A, and financial restructuring, presenting cross-sell opportunities for finance, asset recovery, and advisory services.

M&A and energy expertise The firm’s strength in mergers and acquisitions, energy and natural resources, and corporate finance indicates potential to cross-sell advanced advisory, due diligence, and transactional support to clients undergoing corporate transactions or capital market activities.

Female founders niche Athena Collective partnership signals a focus on women founders and inclusive entrepreneurship, creating a channel for targeted services around venture funding, governance, IP, and startup commercialization for female-led businesses.