Harsh Environment Target industrial customers in harsh or mission-critical environments (mining, heavy machinery, and continuous process industries) with Benshaw’s robust motor controls and drives as a reliability-focused solution.

Apprenticeship Growth Leverage the announced apprenticeship program and Catalyst Connection partnership to position Benshaw as a skilled-labor partner for OEMs needing trained technicians, offering bundled equipment plus commissioning and service capabilities.

Global Events Capitalize on IMARC attendance in 2025 to pursue leads in mining and resources sectors, offering integrated motor control and protection solutions tailored to large-scale mineral processing and equipment OEMs.

Product Expansion Promote the GM2 Series Micro Drives and UL 489/CSA MCCBs as scalable upgrades for existing installations, highlighting retrofit opportunities and upgrades for older equipment fleets seeking improved efficiency and safety.

Growth partnerships Engage strategic accounts looking for a reliable, mid-sized supplier with global reach but specialized product focus; emphasize a balance of capability, responsiveness, and engineering support for mission-critical applications.